Toolbox for the Trades

Dynamic Leadership Strategies for Operational and Marketing Excellence


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Paul Olsen, CEO, and Kyle Sattler, COO, of Koala Cooling (Round Rock, TX), share how their complementary leadership styles have driven their HVAC and plumbing business to impressive growth. 


From overhauling operational efficiencies to executing a strategic marketing approach with just a 3% spend, the duo has propelled Koala Cooling to exceed $3.3 million in annual revenue.


Paul discusses the importance of operational checklists, while Kyle dives into brand-building strategies that connect with customers. Discover how their partnership inspires innovation and fosters a dynamic culture of success in the trades.


Join us as we discuss:

  • [7:32] Planting the seeds for a dynamic business partnership

  • [11:21] “Never misses” and driving business efficiencies

  • [16:21] A marketing focus on brand-building and SEO map packs

  • [26:52] Resolving disagreements and the private equity question

Check out these resources we mentioned during the podcast:

  • Email Kyle at [email protected] for a copy of his marketing E-book or download it directly here.

You can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here

Know a business that could use a bit of muscle from ServiceTitan? Refer them here!


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