DYOR stands for Do Your Own Research. It is a common acronym used throughout the internet due to how fast and easily misinformation can spread. It is encouraging people to research things and become informed before making a decision. However, it turns out it’s not so easy to do your own research for a variety of reasons that have to do with human psychology and culture.

In our first in a two-part series on the psychology of doing your own research Two Guys on Your Head,  Dr. Art Markman, and Dr. Bob Duke talk about the role different dimensions of American culture play in how we orient ourselves to problems even before we start researching solutions.

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