DYOR stands for Do Your Own Research. It is a common acronym used throughout the internet due to how fast and easily misinformation can spread. It is encouraging people to research things and become informed before making a decision. However, it turns out it’s not so easy to do your own research for a variety of reasons that have to do with human psychology and culture.

In the second in a two-part series on the psychology of doing your own research Two Guys on Your Head,  Dr. Art Markman, and Dr. Bob Duke talk about motivated reasoning and expertise.

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