[00:00 - 04:36] The Concept of Cashback as a Coupon Code Alternative

[04:36 - 11:03] The Mechanics of Cashback and its Implementation

The Origin Story of Fondue

[11:03 - 20:00] The Impact of Cashback on Customer Behavior

[20:00 - 25:28] The Benefits of Cashback over Discounting

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