Markets always cycle.

The only question is whether you freeze in uncertainty… or plant anyway.

Chris joins Neil to break down what is really happening in capital markets right now, why liquidity feels stagnant, how venture and private equity are adjusting, and where opportunity is quietly forming. From housing affordability to 50-year mortgages, from leverage to Section 179 tax strategy, this episode is a wide-ranging conversation about ownership, yield, patience, and positioning yourself before the next cycle turns.

In This Episode, We Cover

✅ Liquidity Is Slower, Not Dead

Venture, PE, and M&A activity are not moving at 2021 pace. IPOs are slower. Companies are staying private longer. That creates a liquidity crunch. But capital is still moving. You just need to understand the tempo.

✅ Growth vs Yield Cycles

Markets shift between valuing revenue growth and valuing profit and yield. Right now, yield matters. That changes how founders should position their companies and what investors prioritize.

✅ Housing, Ownership, and the Middle Class

Institutional buyers, affordability challenges, and new housing models are reshaping the market. Ownership is becoming harder. This creates risk and opportunity.

✅ Leverage vs Debt-Free Thinking

Paying off your house feels safe. But is idle equity really wealth? The discussion explores how leverage, refinancing, and redeploying capital can create additional assets and cash flow.

📍 Chapters

00:00 Renting From Wells Fargo? Rethinking Ownership

02:00 Liquidity Crunch in Venture and Private Equity

05:00 Growth vs Yield Market Cycles

06:00 Planting Through Market Uncertainty

09:00 Housing Affordability and Institutional Buyers

14:00 50-Year Mortgages Explained

17:00 Who Benefits From Extended Financing?

19:00 Using Leverage to Multiply Assets

22:00 Section 179 Tax Strategy Breakdown

25:00 Private Investment Strategies and Capital Deployment

🔗 Learn More About Chris and Solyco Capital Website:

https://solycocapital.com

Follow Neil: 

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🐦 X/Twitter:⁠ https://twitter.com/voltagefba⁠ 

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Walmart (the largest retailer in history) just put an eCommerce and supply chain executive in charge of a $500 billion business with 4,600 physical stores.

If more than 70% of your revenue comes from Amazon, listen to this.

In this episode of the High Voltage Business Builders Podcast, Neil breaks down Walmart’s AI-first transformation, its ChatGPT and Google Gemini integrations, the $2.3B Vizio acquisition, and why Amazon-only strategies are now a massive platform risk.

🚀 Dominant is a 12-week live cohort for serious operators launching their first Amazon product. Work directly with the Voltage team through product discovery, validation, and launch, with the goal of reaching 25 sales per day.

Text INTERESTED to 417-765-0412 or email [email protected] to apply.

In This Episode, We Cover:

✅ Why Walmart putting an eCommerce executive in charge changes everything

✅ What Walmart’s AI pivot means for the future of retail

✅ How ChatGPT and Google Gemini now enable native Walmart checkout

✅ Why Walmart’s 95% 3-hour delivery coverage is a structural advantage

✅ How Vizio gives Walmart a closed-loop advertising ecosystem

✅ Why single-channel Amazon strategies are now platform risk

✅ The operator playbook for diversifying before the window closes

🚀 What should I sell next? Visit: gpt.caimandata.com to generate data-driven product ideas powered by Caiman Data’s AI engine.

🚀 Want help expanding beyond Amazon and building a real omnichannel eCommerce business? Visit: voltagedm.com to explore consulting, implementation programs, and operator-level support.

📍 Chapters

00:00 Walmart just declared war

02:00 The leadership shift that changes retail

03:00 Why this appointment would have been unthinkable five years ago05:00 Walmart as an AI-first tech company

06:00 ChatGPT and Gemini integrations explained

07:30 The $2.3B Vizio acquisition and connected TV advertising

09:00 Walmart’s trillion-dollar market cap moment

10:30 Why Amazon-only brands are exposed

12:00 Walmart’s fulfillment advantage Amazon cannot replicate

14:00 The operator diversification playbook

16:00 Where eCommerce is actually going in 2026

Follow Neil:

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📸 Instagram: https://www.instagram.com/neiltwa/

📘 Facebook: https://www.facebook.com/neiltwa/

🐦 X/Twitter: https://twitter.com/voltagefba

🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

🎧 Like This Episode?

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Every business owner exits eventually.
But will you do it voluntarily, at peak value, or reactively because you had to?

Marvin Karlow focuses on helping founders get maximum market value for their businesses before burnout, bankruptcy, partner disputes, or life events force their hand.

In this episode, we break down how business valuation actually works, why most deals die in due diligence, and what it really takes to build a company that buyers compete for.

In This Episode, We Cover

✅ What Your Business Is Really Worth

We break down EBITDA vs SDE, valuation ranges, and how multiples are determined. You can’t control market conditions, but you can control where you fall within the range.

✅ Are You Selling a Business… Or a Job?

If the company depends on you, buyers discount the multiple. The litmus test? Can you leave for a month without the business breaking.

✅ Operational Readiness Drives Valuation

It’s not just profit. It’s systems, KPIs, team structure, brand equity, and how attractive your operation looks to a buyer.

✅ Why Most Deals Die in Due Diligence

LOI is not the finish line. Due diligence is designed to uncover problems. Marvin explains why preparing upfront prevents deals from collapsing.

✅ Sell on the Way Up

Holding too long often destroys value. Peak performance, strong projections, and upward momentum create the most attractive exit environment.

📍 Chapters

02:30 What an M&A Advisor Actually Does

05:00 Always Have Your Business Ready to Sell

08:30 EBITDA, SDE, and Valuation Multiples

10:00 Financial Due Diligence and Clean Books

12:00 Building a Business That Runs Without You

17:00 KPIs, Systems, and Operational Discipline

23:00 How Competitive Auctions Increase Price

26:00 Why Deals Die After LOI

29:00 Seller Notes, Rolled Equity, and Skin in the Game

🔗 Learn More About Marvin and RaincatcherWebsite: https://raincatcher.com

Follow Neil: 

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📘 Facebook:⁠ https://www.facebook.com/neiltwa/⁠ 

🐦 X/Twitter:⁠ https://twitter.com/voltagefba⁠ 

🎵 TikTok:⁠ https://www.tiktok.com/@fbabusinessbuilders⁠

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What if your website... doesn't matter anymore?

This is called “Zero Click Commerce” 

In this episode of the High Voltage Business Builders Podcast, Neil breaks down the shift from keyword search to conversational buying. Customers are completing purchases inside ChatGPT, TikTok Shop, Instagram, and Google’s AI environments without ever touching your website.

If you are still optimizing only for traffic, funnels, and on-site conversions, you may be improving a system that customers are bypassing entirely.

🚀 Dominant is a 12-week live cohort for serious operators launching their first Amazon product. Work directly with the Voltage team through product discovery, validation, and launch, with the goal of reaching 25 sales per day.Text INTERESTED to 417-765-0412 or email [email protected] to apply.

In This Episode, We Cover:

✅ What Zero Click Commerce actually is and how transactions now close inside ChatGPT and TikTok

✅ Why website traffic is no longer the primary KPI

✅ How conversational queries replace traditional keyword SEO

✅ Why clean, structured product data determines whether AI recommends you

✅ The five-step operator playbook for adapting in 2026

🚀 What should I sell next? Visit: gpt.caimandata.com to generate data-driven product ideas powered by Caiman Data’s AI engine.

🚀 Want help building a real eCommerce business with systems, margins, and attribution clarity? Visit: voltagedm.com to explore consulting, implementation programs, and operator-level support.

📍 Chapters

00:00 What if your website doesn’t matter anymore?

02:00 Why BNPL tracking still matters and recap from last week

02:36 What Zero Click Commerce actually looks like in practice04:00 Is the funnel dead?05:00 Conversational discovery vs keyword search

05:45 Why website traffic is no longer the goal

06:00 Product data as the new SEO

07:00 AI agents as gatekeepers

08:00 The five-step operator playbook

10:00 Repositioning your website as a brand hub

10:30 Owning the post-purchase experience

12:00 Why single-channel strategies are over

🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/

📸 Instagram: https://www.instagram.com/neiltwa/

📘 Facebook: https://www.facebook.com/neiltwa/

🐦 X/Twitter: https://twitter.com/voltagefba

🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

✅ Subscribe for weekly conversations with real founders

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Finding the right 3PL is one of the most important decisions an e-commerce brand will make. It is also one of the hardest. With over 10,000 warehouses in the United States alone, most founders rely on referrals, Google searches, and guesswork.

Matt built Third Person to change that.

In this episode, Matt shares how he went from leading operations at early-stage startups like Rent the Runway and Birchbox to building a 3PL marketplace powered by AI. What started as a profitable consulting firm evolved into a scalable software platform designed to intelligently match brands with qualified fulfillment partners.

In This Episode, We Cover

✅ The Real Problem With 3PL Selection

There are thousands of fulfillment providers. Most brands do not know how to filter them. Matt explains why this decision has become more complex, not easier, over the past decade.

✅ From Consulting to Scalable Software

Matt and his partner were running a profitable consulting firm helping brands source 3PLs. They shut it down to build technology that could do the job better and at scale.

✅ The “Dating App” Model for Fulfillment

Third Person uses AI-driven scoring to match brands with top-fit 3PLs based on real operational needs. Brands see ranked matches and choose who to connect with directly.

✅ Founder-Product Fit vs Product-Market Fit

Matt shares the difference between knowing you are the right founder for the problem and proving the market wants your solution at scale.

✅ Building Value Without Charging Brands

The platform is free for brands. Third Person earns referral fees from 3PLs by delivering qualified, high-intent leads.

📍 Chapters

03:30 What Third Person Actually Does

06:00 The Marketplace Model for 3PL Matching

08:45 From Rent the Runway to Supply Chain Consulting

10:00 Shutting Down a Profitable Business

13:00 Founder-Product Fit vs Product-Market Fit

15:00 How Third Person Makes Money

17:00 Scaling a Real Marketplace in Logistics

🔗 If you are scaling an e-commerce brand and need fulfillment support, you can explore Third Person for free.

👉 Get started at https://thirdperson.co

Connect with Matt:

LinkedIn: https://www.linkedin.com/in/hertz/

Follow Neil: 

🔗 LinkedIn:⁠ https://www.linkedin.com/in/neiltwa/⁠ 

📸 Instagram:⁠ https://www.instagram.com/neiltwa/⁠ 

📘 Facebook:⁠ https://www.facebook.com/neiltwa/⁠ 

🐦 X/Twitter:⁠ https://twitter.com/voltagefba⁠ 

🎵 TikTok:⁠ https://www.tiktok.com/@fbabusinessbuilders⁠

🎧 Like This Episode?

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Buy Now, Pay Later is boosting conversions, but quietly destroying margins. 

Buy Now, Pay Later looks like a conversion cheat code. Higher AOV. More checkouts. Fewer abandoned carts. But beneath the surface, BNPL is quietly bleeding eCommerce businesses dry.

In this episode of the High Voltage Business Builders Podcast, Neil breaks down what most sellers are missing. BNPL customers return products more often, cost more to serve, and come with higher transaction fees than credit cards. When payments fail, merchants still eat the fees, the shipping, and the inventory risk.

You’ll learn why BNPL is not free money, how it impacts margins and cash flow, and what serious operators must track right now to avoid letting a payment method quietly destroy profitability. If BNPL drives a meaningful portion of your conversions, this episode is your wake-up call.

🚀 Dominant is a 12-week live cohort for serious operators launching their first Amazon product. Work directly with the Voltage team through product discovery, validation, and launch, with the goal of reaching 25 sales per day.

Text INTERESTED to 417-765-0412 or email [email protected] to apply.

In This Episode, We Cover:

✅ Why merchants eat the cost when BNPL payments fail

✅ How BNPL changes cash flow timing and inventory risk

✅ What upcoming regulation means for approval rates and conversions

✅ How operators should track BNPL separately to protect profitability

🚀 What should I sell next? Visit: gpt.caimandata.com to generate data-driven product ideas powered by Caiman Data’s AI engine.

🚀 Want help building a real eCommerce business with systems, margins, and attribution clarity? Visit: voltagedm.com to explore consulting, implementation programs, and operator-level support.

📍 Chapters

00:00 BNPL holiday spending hits $20B and why that headline is misleading

02:36 How BNPL increases conversions but erodes margin

03:18 Missed payments, buyer regret, and rising return rates

07:02 Why BNPL buyers behave differently than credit card buyers

10:12 Incoming BNPL regulation in the US, UK, and Australia

11:52 Why BNPL must be tracked separately in analytics

13:34 Cash flow volatility and the need for buffers

14:22 Why BNPL return rates must be monitored independently

15:06 BNPL as infrastructure, not a competitive advantage

Follow Neil:

🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/

📸 Instagram: https://www.instagram.com/neiltwa/

📘 Facebook: https://www.facebook.com/neiltwa/

🐦 X/Twitter: https://twitter.com/voltagefba

🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

🎧 Like This Episode?

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Building a real business is not about chasing hype. It is about solving real problems, executing consistently, and staying in the game long enough for the flywheel to turn.

GreenPal founder Bryan Clayton shares how he bootstrapped the Uber for lawn care to 300,000 weekly users without venture capital. A candid conversation on AI as a force multiplier, organic SEO growth, building a marketplace, and scaling a real business the hard way.

In This Episode, We Cover

✅ AI as a Force Multiplier, Not a Replacement

Bryan explains why AI works best as a right-hand tool. It helps teams move faster, think clearer, and close execution gaps, but it does not replace judgment, creativity, or real-world experience.

✅ Bootstrapping GreenPal From Day One

GreenPal was built entirely off its own revenue. Bryan breaks down how self-funding forced efficiency, focus, and better product decisions while VC-backed competitors burned capital and disappeared.

✅ Recurring Revenue and Marketplace Discipline

The platform focuses on routine lawn maintenance, not one-off jobs. Repeat transactions created stability for customers, vendors, and the business itself.

✅ Organic SEO and the Long-Term Flywheel

Most GreenPal users find the platform through organic search. Bryan explains why betting on SEO took years to pay off, but now compounds every day.

✅ Tracking One Number That Matters

In the early days, Bryan focused on one metric. Weekly transactions. From 10 to 100 to 300,000. That single number told him whether the business was alive or not.

📍 Chapters

01:00 Is AI Helping Us or Replacing Us

05:00 Bootstrapping Without Venture Capital

06:15 From Landscaping Business to Marketplace Idea

08:45 Recurring Revenue and Routine Services

11:30 Scaling to 300,000 Weekly Users

14:30 Reinvesting Profits and Early Sacrifice

18:00 Tracking One Metric That Matters

19:00 Why Founders Have Not Missed AI

20:00 The Long-Term Vision for GreenPal

🔗If you’re a homeowner who wants lawn care handled as easily as pushing a button, or a lawn care professional looking to grow your business with consistent customers, check out GreenPal.

👉 Get started at GreenPal.com

Find Bryan on:

LinkedIn: https://www.linkedin.com/in/bryan-clayton-a96b33214/

Instagram: https://www.instagram.com/bryanmclayton/

Follow Neil: 

🔗 LinkedIn:⁠ https://www.linkedin.com/in/neiltwa/⁠ 

📸 Instagram:⁠ https://www.instagram.com/neiltwa/⁠ 

📘 Facebook:⁠ https://www.facebook.com/neiltwa/⁠ 

🐦 X/Twitter:⁠ https://twitter.com/voltagefba⁠ 

🎵 TikTok:⁠ https://www.tiktok.com/@fbabusinessbuilders⁠

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TikTok was never meant to replace Amazon or Shopify. And treating it like a checkout channel is the fastest way to MISS OUT on massive opportunity.

In this episode, Neil explains the TikTok halo effect, why off-platform conversions matter, how TikTok drives Amazon and Shopify sales, and how operators should measure real eCommerce performance.

If you are evaluating TikTok based only on TikTok Shop sales, you are missing the bigger picture. This episode explains what TikTok is actually doing for your business and how to use it correctly before the next wave of adoption hits.

🚀 Dominant is a 12-week live cohort for serious operators launching their first Amazon product. Work directly with the Voltage team through product discovery, validation, and launch, with the goal of reaching 25 sales per day.

Text INTERESTED to 417-765-0412 or email [email protected] to apply.

In This Episode, We Cover:

✅ Why TikTok is not a replacement for Amazon or Shopify, but a demand creation engine

✅ The TikTok halo effect and how off-platform sales actually happen

✅ Real data showing TikTok-driven revenue flowing to Amazon and DTC sites

✅ Why last-click attribution fails discovery platforms like TikTok

✅ How serious operators are reallocating capital instead of chasing dashboards

🚀 What should I sell next? Visit: gpt.caimandata.com to generate data-driven product ideas powered by Caiman Data’s AI engine.

🚀 Want help building a real eCommerce business with systems, margins, and attribution clarity? Visit: voltagedm.com to explore consulting, implementation programs, and operator-level support.

📍 Chapters

01:12 Why TikTok is misunderstood by most sellers

02:05 The difference between demand creation and demand capture

03:01 What the TikTok halo effect actually means

04:12 New TikTok offsite performance tracking explained

05:04 Real account data showing off-platform conversions

06:18 Why TikTok ROAS looks wrong on paper

07:02 How TikTok feeds Amazon and Shopify sales

08:21 Why last-click attribution breaks discovery platforms

09:44 TikTok’s push toward serious brands and operators

11:06 Why treating TikTok like a side channel is a mistake

13:48 How operators should think about TikTok moving forward

🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/

📸 Instagram: https://www.instagram.com/neiltwa/

📘 Facebook: https://www.facebook.com/neiltwa/

🐦 X/Twitter: https://twitter.com/voltagefba

🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

✅ Subscribe for weekly conversations with real founders

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Follow Neil:🎧 Like This Episode?

Amazon and Shopify are NOT the whole market.

If you’re only selling online, you’re competing inside roughly 15% of the total retail opportunity while ignoring a market that’s several times larger. In this episode, we break down why that blind spot is costing brands serious revenue and how sellers can expand beyond ecommerce without guessing or blowing up their margins.

Talor Ofer, a retail strategist with over 25 years of experience helping physical product brands get placed in major retail channels. In this conversation, Talor breaks down how retail really works behind the scenes and why brands that understand the retail language have a major advantage going into 2026.

In this Episode:  ✅ Ecommerce Brands Are Competing in the Smallest Part of the Market

Online sales feel dominant, but they represent a fraction of total retail. Brands that only sell on Amazon or Shopify are fighting harder for a smaller slice of demand while ignoring a much larger offline opportunity.

✅ Retail Isn’t Complicated.

Most sellers avoid retail because they don’t understand buyers, pricing, or expectations. Once you know what buyers want to see and how to present your brand, retail becomes simpler than dealing with ecommerce platforms and algorithms.

✅ Not All Retail Channels Are Equal

Off-price retailers, retailer dot-coms, and subscription boxes each offer different advantages. Some channels are easier entry points, while others deliver massive volume and exposure when used strategically.

✅ 2026 Timing Matters More Than Most Sellers Realize

Retailers are buying aggressively due to tariffs, supply chain pressure, and future price uncertainty. Brands prepared now have an advantage while others wait and miss the window.

📍Chapters 

01:05 Why Online Sales Only Represent a Small Share of Retail

02:10 Amazon and Shopify Are Fighting Over the Same Buyers

03:05 Why Retail Feels Like a Black Box to Ecommerce Sellers

03:55 How Retail Buyers Are Actually Found

05:25 What Retail Buyers Want to See First

06:10 MSRP, Wholesale Pricing, and the Retail Math Explained

08:00 Retail Is Often Easier Than Amazon Algorithms

10:05 Why Six Retailers Can Outperform Thousands of Online Customers

12:35 How Retail Pricing Negotiations Really Work

16:10 Retailer Dot-Coms and Unexpected Ecommerce Scale

18:20 Why Retailers Are Buying Aggressively Right Now

19:45 Tariffs, Supply Chain Risk, and 2026 Planning

21:10 Why Brands Prepared for Retail Win Long-Term

🔗 Learn more about Talor Ofer and Retail Empire: www.linkedin.com/in/talor-ofer-876b4a113 

Follow Neil: 

🔗 LinkedIn:⁠ https://www.linkedin.com/in/neiltwa/⁠ 

📸 Instagram:⁠ https://www.instagram.com/neiltwa/⁠ 

📘 Facebook:⁠ https://www.facebook.com/neiltwa/⁠ 

🐦 X/Twitter:⁠ https://twitter.com/voltagefba⁠ 

🎵 TikTok:⁠ https://www.tiktok.com/@fbabusinessbuilders⁠

🎧 Like This Episode?

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Amazon seller registrations hit a decade low in 2025, but the marketplace isn’t dying. 

Fewer sellers don’t mean less opportunity. In this episode, Neil explains why Amazon is filtering out casual sellers, how revenue is concentrating, and what disciplined operators need to succeed.

If Amazon feels harder than it used to, but demand hasn’t disappeared, this episode breaks down the data, the Great Compression happening across the platform, and what serious sellers must fix now to stay competitive as Amazon raises the bar in 2026.

🚀 Dominant is a 12-week live cohort for serious operators launching their first Amazon product. WORK with THE VOLTAGE TEAM through product discovery, validation, and launch, with the goal of reaching 25 sales per day.

Text INTERESTED to 417-765-0412 or email [email protected] to apply.

In This Episode, We Cover:

✅ How Amazon is filtering out casual sellers while total marketplace sales keep growing

✅ opportunity per seller is increasing even as total sellers decline

✅ The Great Compression, rising fees, ads, capital pressure, and higher execution standards

✅ Why disciplined operators with systems and capital are gaining a compounding edge

🚀 What should I sell next? Visit: gpt.caimandata.com to generate data-driven product ideas powered by Caiman Data’s AI engine.

📍 Chapters

01:03 Amazon seller registrations hit a decade low

03:41 How revenue is concentrating among stronger operators

05:22 Why Amazon feels harder even when sales are growing

06:14 Fees, ads, cash flow pressure, and the Great Compression

06:58 Why casual and undercapitalized sellers are getting squeezed

08:36 Who still wins on Amazon in 2026

09:21 Why preparation now matters more than experimentation

Follow Neil:

🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/

📸 Instagram: https://www.instagram.com/neiltwa/

📘 Facebook: https://www.facebook.com/neiltwa/

🐦 X/Twitter: https://twitter.com/voltagefba

🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

🎧 Like This Episode?

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