With margins squeezed the hardest, it's no wonder manufacturers are looking beyond the traditional supply chain and want to reach out to customers directly, capturing profits that their distributors and retailers make. This is the case with today's Under the Hood episode guest, Matt Baack. Matt makes a good profit margin in the B2C area and wants to transition completely to B2C. In this episode we talk about how he can make this transition as smooth as possible. We look at the low-hanging fruit--the options that can move the needle as fast as possible without spending a ton of money.