In this episode, Sasha sits down with Riya Grover, CEO and Cofounder of Sequence, to discuss the evolving landscape of B2B revenue models and pricing strategies. They dive deep into the challenges modern software companies face in managing complex hybrid pricing models and the increasing adoption of usage and hybrid-based pricing. Riya also shares Sequence's approach to unifying the quote-to-cash process, bridging the gap between sales and finance teams, the limitations of traditional revenue management tools, and much more.

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LINKS:

https://www.sequencehq.com

X/SOCIAL

@sashaorloff (Sasha)

@Riya_78 (Riya)

TIMESTAMPS

(00:00:00) Introduction to revenue management challenges

(00:02:07) Evolution of revenue models

(00:04:23) Hybrid pricing and usage-based models

(00:05:32) Complexities in revenue management

(00:06:46) Modern sales and finance operations

(00:09:38) Driving factors behind revenue model changes

(00:15:12) Software evolution and challenges

(00:36:57) Sequence: simplifying quote to revenue

(00:40:42) Closing thoughts and advice for finance teams