This is the second episode of a podcast series I'm doing on Traction, a business book written by Gino Wickman geared towards helping business owners run their companies with more growth and enjoyment. In episode 1 of the series I talked about the importance of setting aside time to think about your company's core values and actually putting those core values into writing. Once you have that done it's time to set your company's core focus and 10 year goal, both of which will be covered in today's episode.