The first time Joe Cochran came on the podcast, we were set on talking about free plus shipping offers. However, Joe's background proved to be too interesting to cut short, so we talked more about it instead.

You can listen to that episode and the lessons he learned before before founding ComfortTac, his current company. We discussed the ups and downs of running an ecommerce business, and whether or not passion really does play a part in creating a successful company.

We're having Joe back on the podcast today to finally talk about free plus shipping offers. From our conversation you'll learn that:

• Every business is different. There's no one size fits all strategy and that every advice should be adapted for your particular business. This principle applies to creating free plus shipping offers.
• You might need to diversify your product offering to increase average order value if you don't have a consumable product.
• Free plus shipping offers have a better rate of success if you do a lead magnet offer first.
• Your lead magnet could be an information product built around your physical product.

For more information about building information products, you can listen to this episode: E117: How an MMA Fighter Built a Multi-Million Dollar Company Selling Digital Products

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