In this episode, Sasha Orloff sits down with Camille Ricketts, former Co-Head of Marketing at Notion, Editor of First Round Review and Elon’s comms manager at Tesla, to talk about the ROI of content as a growth driver. Camille, currently a partner at XYZ Venture Capital, played a key role in persuading Sasha years ago to invest in content as a revenue channel. In this episode she shares her invaluable insights from her roles at Notion, Tesla, and First Round Review. Tune in to hear Camille’s compelling arguments for CEOs and VPs about the strategic value of content marketing. This is a must-listen for founders, finance leaders, and anyone eager to leverage content for growth.

🔥Apply to join over 400 Founders and Execs in the Turpentine Network: https://www.turpentinenetwork.co/

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🎙️ This Won't Last - Eavesdrop on Keith Rabois, Kevin Ryan, Logan Bartlett, and Zach Weinberg's monthly backchannel.

Apple Podcasts: https://podcasts.apple.com/us/podcast/id1765665937

Spotify: https://open.spotify.com/show/2HwSNeVLL1MXy0RjFPyOSz

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LINKS:

https://www.linkedin.com/in/camillericketts/

XYZ: https://www.xyz.vc/

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X/SOCIAL:

@sashaorloff

@camillericketts

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TIMESTAMPS:

(00:00) Episode Preview

(00:58) Conversation with Camille Ricketts

(02:11) Camille's journey at Notion

(04:34) Content as a measurable growth strategy

(12:00) Effective use of testimonials and case studies

(15:45) Case studies and emotional engagement

(17:54) Sponsors: Netsuite | Metaview

(19:41) Measuring content success

(24:25) Tactical tips for effective call to action

(26:08) Figma and Stripe

(27:37) Founding story of First Round Review

(30:30) Sponsors: Brave | Omneky

(31:52) Iterating content formats and overcoming fear

(37:04) Role of AI in content creation

(42:57) Insights from Tesla and preparing for the unexpected

(47:24) Wrap