We set out to talk about core training—but this conversation went way deeper. In this episode, we dive into the psychology of identity, self-perception, and how the stories we tell ourselves shape our careers, businesses, and personal growth.

From coaching to business to everyday life, we break down the process of becoming who you want to be—by actually doing the thing. Plus, we talk about genetic freaks who are accidentally shredded, the philosophy of self-improvement, and why bodybuilding might be the slowest grind of all time.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

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The Fatality Sign Paradox (00:00:00)

Are You Really an Entrepreneur? (00:01:20)

The Power of Self-Doubt in Coaching and Business (00:06:32)

Doing vs. Being: What Actually Defines You? (00:12:31)

The Importance of Learning How to Learn (00:24:00)

Curiosity, Creativity, and First Principles Thinking (00:29:20)

Why You Need to Gaslight Yourself Into Success (00:50:49)

Accidental Success and the NFL Genetic Lottery (00:54:33)

Just Do the Thing (00:56:34)