In this long form case study, Schultze and Jorge break down how to coach a frozen shoulder without getting trapped in the diagnosis. Using a mid-50s client with ankylosing spondylitis and a year long frozen shoulder history, they walk through the decision making process and how to progress from "can't abduct past 20°" to pressing overhead again.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

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Social media rewards certainty, simplicity, and quick fixes, but real coaching doesn't work that way. Schultze and Jorge unpack why mobility drills, pain fixes, and viral cues often miss the bigger picture. They break down how to properly frame problems, and progress clients beyond temporary relief into lasting adaptation.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

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Schultze and Jorge look back on the first full year of Strength in Context. From unexpected growth and global reach to the episodes that resonated most with listeners, they unpack what actually worked, and what surprised them along the way.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

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Schultze and Jorge break down why exercise selection and exercise order are the real separators between "a program" and coaching. We talk intent-first programming, power vs strength sequencing, and more.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

PSL1 enrolment is now live! Sign Up at https://www.pre-script.com/psl1

Schultze and Jorge break down why consistency without direction keeps lifters stuck, and what it really means to aim your effort at the right problems. If you or your clients are "always in the gym" but not seeing meaningful progress, this conversation is about turning effort into outcomes.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

PSL1 enrolment is now live! Sign Up at https://www.pre-script.com/psl1

Schultze and Jorge unpack why most coaches get stuck treating anatomy like trivia, and how to turn it into a practical framework you can actually coach with. They talk Japan's "waistline law," how culture shapes what we see as "normal," and why clients saying "I'm just built this way" is usually a systems problem, not a special snowflake diagnosis.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

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Schultze and Jorge riff on "doing hard things," from stair workouts and cold plunges to clients who tap out when training gets uncomfortable, and how that ties into identity and self-talk. They dig into the gap between who you say you are and how you actually live, touching on values, boundaries, time, and burnout.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

Join the PSL1 waitlist now for our only course discount! https://www.pre-script.com/psl1

Scultze and Jorge discuss how to actually pick the right exercise for the right person, instead of just cueing bad reps into the ground. They break down bottlenecks, when you need regression vs when you just need a better constraint, how to use "breadcrumbs" across a program to teach hinges and squats, and why fatigue and constant novelty quietly destroy skill acquisition.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

Join the PSL1 waitlist now for our only course discount! https://www.pre-script.com/psl1

As a coach, you spend years chasing a full roster, then one day you get it… and your life turns into chaos. Schultze and Jorge talk about what happens after you "make it". From there, they get tactical: how to build and use program templates without becoming a cookie-cutter coach, how to tag movements by principles instead of muscles, how to time-block your week, and what systems (payments, scheduling, check-ins, SOPs) actually give you your time back.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

Join the PSL1 waitlist now for our only course discount! https://www.pre-script.com/psl1

Schultze and Jorge break down how to audit a training program with real intent. They cover how to gather context, frame problems correctly, and reverse engineer goals to build better outcomes for clients.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

Join the PSL1 waitlist now for our only course discount. Sign up at www.pre-script.com/psl1