On today's show, I talk to one-half of a husband and wife team who has managed to build a successful online business off of Amazon. What's more amazing is their carving a spot for their brand in a highly competitive niche.

Meredith Erin and her husband Matt are the two creatives behind Boredwalk, an online shop that sells a variety of wearable art.

Meredith and I talk about a variety of topics - from their creative inspirations to being partners in and outside of the business.

In this episode you'll learn:

• Meredith on how the lack of females in STEM professions has led to fewer women building businesses online (3:45)
• How a hobby turned into a full-fledged ecommerce business (8:51)
• What their creative process is like (11:36)
• How she and her husband were able to carve out a spot for their products in a crowded niche (14:26)
• On the importance of "leading with content" and creating great emails (17:59)
• How she and Matt manage being a couple as well as business partners (22:58)
• How they grew Boredwalk and continue to make it profitable (26:07)
• Why they no longer sell on Amazon (43:03)

This episode is part of our Women's Month celebration. We'd love to see more women in the ecommerce industry, so if you are a female business owner, head over to www.ecomcrew.com/underthehood and tell us your story. We'd love to feature you on the podcast.