In this no-BS episode, Schultze and Jorge get real about the highs and lows of building a coaching business from the ground up. From losing clients and financial instability to long hours and zero days off, they break down what it actually takes to succeed in the fitness industry.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

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Bourbon, Borders, and Bureaucracy (00:00:00) Why Running a Business Isn't All Freedom (00:03:37) Slowing Down vs. Staying Sharp (00:05:06) Working While Traveling Isn't Vacation (00:08:09) Why Most People Don't Understand Coach Life (00:09:43) Using Slow Seasons to Level Up (00:21:05) Losing Clients and Finding Purpose (00:16:22) It's Not About the Money (00:34:07) Having No Plan B (00:41:40) Are You Really on the Grind? (00:50:00) Gratitude and Growth Go Hand in Hand (00:56:05) What Actually Keeps a Coaching Business Alive (01:02:23)