Capital Hacking

E288: The Double Bottom Line of Leading a Sobriety Social Platform Business with MJ Gottleib


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In this episode of Capital Hacking, hosts Josh McCallen and John Edwin discuss the remarkable life and impact of MJ Gottlieb. MJ shares his journey in entrepreneurship and sobriety, highlighting his work in creating the world's first sober dating app. The conversation also delves into MJ's book, "How to Ruin a Business Without Really Trying," featuring a foreword by Damon John. Listeners can expect to hear fascinating stories about MJ's relationship with famous personalities, including Damon John. Tune in to gain insights on the double bottom line and the power of combining entrepreneurship with a meaningful cause. 

[00:02:13] Entrepreneurship for good.
[00:07:36] Joining forces with FUBU.
[00:08:21] Never let your ego cloud your judgment.
[00:12:00] Clothing line with 1500 stores.
[00:15:13] Warehouse challenges and back office.
[00:19:38] Connecting with someone in recovery.
[00:22:04] Mental health and addiction.
[00:26:51] Lucid's unique business model.
[00:29:33] Rock Sobriety concert
[00:33:38] The importance of spirituality.
[00:37:31] The double bottom line theory.
[00:41:22] Lucid app and its mission.

In this episode, the hosts and guest emphasize the importance of implementing a spiritual program in recovery. The guest shares their initial anger upon hearing a famous 12-step speaker state that life doesn't necessarily improve when one stops using drugs or alcohol. However, they soon realized that true sobriety and personal growth require replacing substance use with spirituality.

The guest explains that addiction is not solely a physical or mental issue but also a spiritual sickness, often referred to as a "soul sickness." Substances were used to fill a void and temporarily escape pain and problems. However, even after removing substances, the void remained. Therefore, replacing substance use with spirituality is crucial to address this soul sickness.

The spiritual program discussed in the episode involves embracing pain and discomfort in recovery. Instead of avoiding or numbing the pain, individuals are encouraged to confront it, identify it, and take inventory. Sharing this pain with a trusted friend or mentor is also emphasized. Additionally, the program highlights the importance of letting go of resentments and practicing honesty, openness, and willingness.

The guest and host believe that these principles of a spiritual program are not exclusive to alcoholics or addicts but should be applicable to everyone. They argue that if everyone were to adopt these principles, such as being honest, open, and willing, and letting go of resentments, it would lead to personal growth and a healthier society. Overall, the episode highlights the transformative power of incorporating spirituality into the recovery process and its potential benefits for in

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We believe that Capital is more than just Cash. In fact, Human Capital always comes first before the accumulation of Financial Capital. We explore the best, most efficient, high-integrity ways of raising capital (Human & Financial). We want our listeners to use their personal human capital to empower the growth of their financial capital. Together we are stronger.

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Capital HackingBy Josh McCallen & John Edwin

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