The desire to be successful is a commonality that all ecommerce entrepreneurs share. However, people’s definition of success varies. 

Personally, I don’t define success as amassing more money. But money is a way to keep score. I’m a competitive person with an ‘all in’ approach to business. It’s this potent combination that has led me to suffer recurring episodes of burnout.

Steve Chou of My Wife Quit Her Job is a good friend of mine and while discussing the effects of burnout, he introduced me to the 4 Burners Theory.

The 4 burners represent the four life quadrants - work, health, family, and friends. If you want to run a successful business you have to turn off one of these four burners. In order to run a REALLY successful business, you have to turn two off. 

In this episode, I relate this theory with my own personal experience and which “burners” I had unknowingly turned off to be able to grow my business to the scale it is today.

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Till next time, happy selling!