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Have you ever set fire to a candle and have it immediately transform you to another place or memory? Or maybe it’s introduced a whole new mood to your day? At Anecdote, CEO and Founder Julie Maskulka makes fragrance a conversation piece. Inspired by personal recollections and cultural trends, each candle is an everyday luxury designed to remind us of stories worth sharing. Emerging candle company, Anecdote Candles is seeing tremendous growth year over year challenging the industry norms and leading with what they feel is the most important element and it’s not just the scent… The real secret to running a successful candle company? Build your NPD pipeline based on emotion.--- Send in a voice message: https://podcasters.spotify.com/pod/show/skincareanarchy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/skincareanarchy/support

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