As ecommerce sellers, we want nothing more than to grow our business and maximize our profits, but sometimes, the opposite can also be true.

David Wilson, who was a previous guest in our Under the Hood segment, is trying to downshift his business and transition it into a stable side hustle to support his personal hobbies.

In this episode, I give David some valuable advice on how to keep his business chugging along as a lifestyle business. We talk about why it's still important to seek new opportunities and to streamline your ecommerce business, even though you're running it on the side.

Timestamps:

• Recap of my previous coaching sessions with David – 3:47
• How his sales have done while he's working a regular job – 7:40
• The challenges of selling in Europe and Canada (from the US) – 9:55
• How Sellics has helped David's PPC management – 12:26
• How David has downshifted his business – 15:59
• Where David stands between his e-commerce brand and his full-time job – 20:49
• My advice for running a lifestyle business – 23:33
• How to streamline your business while scaling it down – 25:08
• A quick chat about Bitcoin – 34:05

Resources mentioned:

• Sellics

I'd like to thank David for coming back to the podcast and I'm excited to learn how his lifestyle business does in a couple of years.

If you want to schedule a 1-on-1 coaching session and be featured in a podcast episode, head over to our Under the Hood sign-up page.

Looking to step up your e-commerce game? Look no further than Dave's book, Import From China Like a Pro. It is packed with everything you need to know about sourcing e-commerce products from China—and it's yours for free (just pay for shipping, the book is on us).

If you enjoyed this episode, don't forget to leave us a review over on iTunes, it helps more than you know!

Until the next one, happy selling!