It’s five times more expensive to acquire a new customer than to retain an existing one. 

 

So the saying goes. 

 

But as an ecommerce seller, there’s a plethora of tools out there that you can leverage to engage your audience, expand your customer base, and make your brand more profitable. 

 

My guest for this episode is Paul Baron, who is a Chatbot Architect at The Chat Agency, a marketing solutions provider that helps brands rank, build lists, and boost conversion rates using chatbots and influencer marketing. 

 

Paul will be sharing how he got into ecommerce and how he eventually made the deep dive into digital marketing. He’ll walk us through where his marketing strategies have found the most success, how he gets people into lists, and how he builds a network of brand ambassadors using various marketing funnels. 

 

You’ll also learn why it’s not just knowing your audience, but also knowing how they engage with your brand, that can take your business to the next level. 

 

Timestamps: 

• How Paul got into ecommerce - 03:58
• Where Paul and his team has seen the most success - 8:03
• Getting people into your marketing funnels - 10:33 
• Why you should consider yourself an ‘influencer’ - 15:02
• How much brand ambassadors matter in terms of revenue - 20:45
• The value of putting together a buyer persona (If you haven’t already) - 27:10

 

I’d like to thank Paul for all the good stuff he shared with me today. If you’re looking to grow your brand through chatbots and influencer marketing, definitely check out their services over on thechatagency.com.

 

Speaking of growing your brand, nothing speaks ecommerce more than mastering the art of importing from the world’s factory floor. Copies of our book, Import From China Like A Pro are still up for grabs—your copy is on us, just pay for shipping!

 

Don’t forget to leave us a review over on iTunes if you like this episode, and as always, happy selling and we’ll talk to you soon!