Schultze and Jorge break down the real-world blueprint for building a sustainable coaching business from the ground up. They cover how to build reputation in a new gym, why being great at solving problems isn't enough, and how to communicate your value, especially when clients don't speak the language of biomechanics.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

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Certification for professionals tired of slow progress and corrective exercise.

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Accountability and Scheduling as Entrepreneurs (00:01:00) Work-Life Balance Is a Myth (00:04:00) Starting Fresh in a New Gym (00:07:00) Building a Reputation from Scratch (00:11:00) Becoming "The Guy" at Your Gym (00:15:00) Solving Pain as a Business Advantage (00:19:00) Being Present vs. Posting Online (00:24:00) Reputation Is Earned, Not Branded (00:29:00) Building Systems to Solve Pain (00:33:00) Problem Archetypes and Client Patterns (00:36:00) Clients Don't Know What You Know (00:40:00) How to Show Value Without Sounding Smart (00:43:00) Social Media That Actually Helps (00:46:00) Scarcity Mindset Kills Careers (00:51:00) Community Callout (00:54:00)