Mike catches up with PostPilot’s Drew Sanocki to talk about spotting opportunities in business, the bullishness of SaaS, and the efficacy of real mail in today’s environment.

 

Ever since I attended eCommerceFuel Live five or six years ago, I’ve always admired Drew Sanocki for his knowledge and experience in the business.

 

Drew is the founder and executive chairman of PostPilot, a service that aims to help businesses grow through direct mail by creating personalized postcard campaigns.

 

In this episode, Drew and I discuss some of the milestones in our ecommerce journey, the gold mine that is SaaS, and how direct mail is the way to go these days.

 

Audio Timestamps: 

• Intro - 0:00 
• Mike and Dave’s New Business - 1:08 
• How Mike met Drew - 4:05 
• Mike’s approach to buying an ecommerce business - 6:08
• Drew’s thoughts on the current business landscape - 12:40 
• Seeing an opportunity and grabbing it - 15:41
• Advantages of venturing into SaaS - 19:24 
• Growing a SaaS company - 24:12
• Advantages of email - 32:06 
• PostPilot’s Godfather Offer - 37:02

 

Drew, thank you for joining me again on the podcast. I look forward to seeing you in person soon. If you guys need help with marketing for your business, Drew has got an awesome treat for you: click here for PostPilot’s Godfather offer.

 

As always, leave us a review over on iTunes if you enjoyed this episode. Happy selling and we’ll see you in the next one!