Our guest, Tomer Rabinovich, is a magician-turned-entrepreneur. Without any formal training in sales, he was able to launch and scale multiple e-commerce brands. But aside from running his own business, Tomer is passionate about helping other sellers through mastermind classes and his live lectures. This time, he's gone a step further and wrote a book for beginner sellers called Ride the Amazon Wave.

In this episode, we talk about the book, how Tomer got started with e-commerce, and the lessons he learned along the way.

Timestamps:

• 2:31 - How it all started for Tomer
• 5:28 - Failures in e-commerce
• 11:00 - Difference between Amazon and Shopify and why it's okay to focus on one platform
• 13:03 - Why it's hard to build brand loyalty on Amazon
• 15:05 - Applying the 6-star experience to land 5-star reviews
• 21:33 - Not going after the shiny new objects
• 23:16 - How to scale and systemize your business

Tomer's book, Ride the Amazon Wave, is a great read for Amazon third-party sellers of all levels. You can purchase the book through Amazon, and if you want to reach out to our guest, go to jointopdog.com.

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