In this episode, Sasha Orloff talks with Ben Taylor, CEO & Co-founder of SoftLedger, about bootstrapping a modern, API-first general ledger that helps finance teams manage multi-entity businesses beyond QuickBooks without the complexity of Netsuite.

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SPONSORS:

Notion

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Puzzle

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RECOMMENDED IN THIS EPISODE:

⁠https://www.linkedin.com/in/bentaylor8/

⁠https://softledger.com

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X/SOCIAL:

@SoftLedger (SoftLedger)

@sashaorloff (Sasha)

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TIMESTAMPS:

(00:00) Preview

(00:40) Intro

(01:09) Meet Ben Taylor, CEO & Co-founder of SoftLedger

(02:36) Origin story of SoftLedger

(03:11) Target market and unique selling points

(07:14) Evolution of the accounting software market

(08:21) AI in accounting: Opportunities and challenges

(11:08) Sponsors: Notion | Puzzle

(12:31) SoftLedger's approach to AI integration

(17:34) Choosing the right accounting software for complex enterprises

(19:16) Customer success stories: Eco G energy

(22:31) Challenges and surprises in building accounting software

(26:58) Importance of multi-entity consolidation

(31:53) Fundraising journey and efficient growth

(34:16) Future plans and market expansion

(37:03) Wrap