Jeff Oxford is on the podcast today to talk about how you can get free Google Shopping listings as an e-commerce seller. Jeff explains what Google Shopping is, why they're not just paid ads, and how you can achieve better rankings on Google Shopping. We also touch on why diversification away from Amazon is important and the things we have observed in SEO for e-commerce businesses.

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The Big Takeaway

• Google Shopping is not just about ads; it's a separate search ranking.
• Amazon dominates Google Shopping listings, holding 50% of the top spots.
• Domain authority is one of the biggest factors for ranking in Google Shopping.
• Building backlinks to specific product pages is more effective than general domain authority.
• Product reviews significantly impact rankings in Google Shopping.
• Diversifying sales channels beyond Amazon is something worth considering.
• Recent SEO updates have favored e-commerce sites over content sites, so if you are new to SEO, don't be afraid!
• E-commerce has seen significant growth, with a 50% increase over five years.
• Main image and title optimization are critical for product listings.
• Having keywords in product titles helps with rankings, but correlation is minimal.
• Lower-priced products tend to rank better in Google Shopping.
• Premium brands may struggle with SEO due to higher bounce rates.
• Core updates from Google adjust ranking factors periodically.
• A good mobile experience is absolutely essential for website ranking.
• User experience significantly impacts SEO performance.
• Content on collection pages can enhance SEO effectiveness.
• Link building remains a key strategy for improving search rankings.

Timestamps

• 00:00 - Introduction to Google Shopping Listings
• 03:03 - Understanding Google Shopping and Its Importance
• 06:07 - Getting Started with Google Shopping Listings
• 09:03 - The Role of Domain Authority in Google Shopping
• 11:58 - Optimizing Product Pages for Google Shopping
• 15:05 - The Impact of Product Reviews on Rankings
• 17:51 - Diversifying Beyond Amazon
• 21:08 - The Future of E-commerce and SEO Trends
• 21:33 - E-commerce Growth and Optimization Strategies
• 30:04 - Understanding Core Updates and Their Impact
• 35:52 - SEO Best Practices for E-commerce in 2025

As always, if you have any questions or anything that you need help with, reach out to us at [email protected] if you're interested.

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Thanks for listening!

Until next time, happy selling!