The Ecomcrew Ecommerce Podcast

E591: Is Etsy The Solution To Amazon? (seriously)


Listen Later

Tanya Huang shares her entrepreneurial journey, from her experience on Dragon's Den to running a successful ring business.

We talk about how customization is another barrier from the competition and how she decided to move on to customized products. We also compare Amazon vs Etsy, and how the two shape up for customized and handmade products.

Need funding for your Canadian Amazon business? Not sure if you should use a Canadian corporation or U.S. LLC to form your company? We'll cover these questions and more in our new course, Start and Grow Your FBA Business as a Canadian. Get early access now!

The Big Takeaways
  • Customization is a really big consideration to customers and helps your products stand out in e-commerce platforms.
  • Understanding customer needs drives product innovation. Etsy provides valuable insights into market research for customized products.
  • Amazon's interface may not be ideal for customization.
  • Etsy's sales have declined but are still higher than pre-COVID levels.
  • New competitors like Temu are changing the e-commerce landscape, bringing Etsy's market share down.
  • Etsy shoppers seek unique, personalized items over mass-produced products.
  • Customization on Amazon is possible but comes with certain challenges.
  • Etsy's decline may be due to increased competition and changing consumer preferences.
  • Sales dynamics differ significantly between Etsy and Amazon. Etsy requires more attention to customer service and product uniqueness, while Amazon requires quick deliveries and cheaper products.
Timestamps
  • 00:00 - Introduction to Tanya Huang and Her Business
  • 02:45 - Experience on Dragon's Den
  • 06:01 - Transitioning to Silicone Rings
  • 07:47 - Customization and Manufacturing in Canada
  • 11:16 - Engraving Process and Challenges
  • 18:10 - Investing in Engraving Technology
  • 21:34 - Market Research for Customization Ideas
  • 24:01 - Exploring Amazon Custom and Handmade
  • 25:42 - Etsy's Decline: Analyzing the Trends
  • 29:09 - The Impact of New Competitors
  • 32:34 - Etsy vs. Amazon: Sales Dynamics
  • 36:30 - Philosophical Insights on Selling Strategies

Thanks for listening!

Until next time, happy selling!

...more
View all episodesView all episodes
Download on the App Store

The Ecomcrew Ecommerce PodcastBy Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts

  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5

4.5

297 ratings


More shows like The Ecomcrew Ecommerce Podcast

View all
The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

The Smart Passive Income Online Business and Blogging Podcast

3,451 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,854 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,450 Listeners

The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

The Side Hustle Show

1,601 Listeners

Shopify Masters by Shopify

Shopify Masters

382 Listeners

The My Wife Quit Her Job Podcast With Steve Chou by Steve Chou

The My Wife Quit Her Job Podcast With Steve Chou

1,354 Listeners

eComFuel Podcast by Andrew Youderian | e-Commerce Entrepreneur

eComFuel Podcast

314 Listeners

AM/PM Podcast by Helium 10

AM/PM Podcast

210 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,264 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,478 Listeners

My First Million by Hubspot Media

My First Million

2,660 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

10,267 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

359 Listeners

Moonshots with Peter Diamandis by PHD Ventures

Moonshots with Peter Diamandis

603 Listeners

The Koerner Office - Business Ideas and Deep Dives with Chris Koerner by Chris Koerner

The Koerner Office - Business Ideas and Deep Dives with Chris Koerner

259 Listeners