Dave reveals his brands' revenue numbers from Prime Day and talks about what the overall experience was for sellers on Prime Day, from large aggregators to smaller sellers. Did the transition from a two-day to a four-day format make more money than last year? Did it cause a dip? We examine whether Amazon's claims were BS in today's episode.

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Last year, Amazon's Prime Day results were lukewarm across the board with sellers seeing a 1.5x - 2x increase in sales except for a select few.

How was this year's Prime Day?

Well, Amazon claims that Prime Day 2025 was the biggest prime day ever compared to previous years. But is it really?

With Prime Day done and dusted, Dave reveals his brands' revenue numbers during the big shopping holiday to share how his experience was.

Dave also shares how 10 anonymous brands from various revenue numbers did during Prime Day, with data taken from SellerSnooper. Are Amazon's claims BS? Or are they technically correct? We find out in today's episode.

The Big Takeaway

• Initial reports indicated a 40% dip in Day 1 sales.
• Amazon claims that Prime Day 2025 was the biggest Prime Day ever.
• 8 out of 10 tracked companies saw sales gains during Prime Day, but how big were they?
• Sellers reported varied performance, with some seeing modest gains.
• Many sellers felt Prime Day performance was average this year.
• Sellers should definitely be cautious about discounting heavily during Prime Day.

Timestamps

• 00:00 - Prime Day Overview and Initial Impressions
• 02:17 - Amazon's Shift to a Four-Day Event
• 04:41 - Analyzing Amazon's Sales Claims
• 07:03 - Performance Insights from Various Brands
• 09:01 - Seller Strategies and Experiences
• 11:17 - Overall Reflections on Prime Day Performance

As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.

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Thanks for listening!

Until next time, happy selling!