There have been reports of a significant decline in the number of Chinese sellers on Amazon, according to SellerSnooper and Marketplace Pulse, but their disappearance is not that simple. Dave dives into why Chinese sellers are disappearing from Amazon and where they went.

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Back in 2022, we did a report on how many Chinese sellers there are on Amazon. The number was up to 55%.

Granted that this was back in 2022, you'd expect the number of Chinese Sellers to increase.

As of October 2025, the number has drastically lowered to ~30%.

This would normally be cause for celebration but the answer isn't that simple.

A lot of Chinese sellers have been opening up US LLCs to dodge paying taxes in China, where they aren't as lenient with counting expenses against your business.

Timestamps

• 00:00 - The Decline of Chinese Sellers on Amazon
• 02:42 - Tax Regulations and Their Impact
• 05:54 - The Golden Tax System in China
• 09:03 - Panic Among Chinese Sellers
• 11:53 - The Shift to US LLCs
• 14:54 - The Reality of Seller Statistics

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Until next time, happy selling!