Dave interviews Allyse Slocum, the VP of Product @ Trustpilot, to talk about how fake reviews and review manipulation affect independent review platforms like Trustpilot. They explore how Trustpilot works, the difference between store and product reviews, and how Trustpilot handles fake reviews.

Today's episode is sponsored by Sellerboard.

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Timestamps

• 00:00 - Introduction to Trustpilot
• 02:59 - Understanding Independent Review Platforms
• 05:57 - The Importance of Reviews Beyond Marketplaces
• 08:59 - Differentiating Store Reviews and Product Reviews
• 11:53 - The Value of Review Volume vs. Rating
• 15:04 - Navigating One-Star Reviews
• 18:06 - Addressing the Challenge of Fake Reviews
• 20:59 - Getting Started with Trustpilot

If you'd like to connect with Allyse, you can check her out on LinkedIn!

As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.

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Thanks for listening!

Until next time, happy selling!