In this episode, Amber Grillot shares her journey with Scentsy discussing her unique approach to marketing through snail mail, the importance of personal touches in customer relationships, and her strategies for fundraising and community engagement. She emphasizes the significance of consistency and offers valuable advice for new entrepreneurs looking to build their businesses. Amber's candid insights and humor make this conversation both informative and entertaining, highlighting the challenges and rewards of direct sales.

Takeaways

• Amber joined Scentsy on a whim, initially for a law enforcement warmer.
• Her favorite product is Scentsy Fresh, a fabric refresher spray.
• Sending thank you cards is a crucial part of her customer engagement strategy.
• Snail mail has a higher open rate compared to digital communications.
• Amber aims to spoil her customers with thoughtful mailers.
• She emphasizes the importance of building relationships with customers.
• Starting with thank you cards can ease new entrepreneurs into snail mail marketing.
• Amber tracks customer purchases to maintain engagement and send timely mailers.
• She believes in celebrating small wins and progress in business.
• Amber's approach to work is relaxed, often done in pajamas.

Chapters

00:00 Introduction to Amber and Scentsy

06:58 The Power of Snail Mail

12:43 Fundraising Initiatives

18:37 The Future of Snail Mail in Business

24:39 Discounts and Deals on Stamps

31:04 Starting with Thank You Cards

40:01 Embracing Authenticity in Business

47:11 Introduction and Gratitude

47:40 Engagement and Community Building

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Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!