In this episode of The Other 99%, Lisa Duck and Susan Larimer discuss effective strategies for selling products in direct sales without coming across as overly salesy. They emphasize the importance of genuine connections, the art of authentic communication, and the value of customer testimonials. The hosts share personal experiences, tips on permission-based marketing, and phrases that can help boost confidence in selling. The conversation highlights the significance of building relationships and maintaining consistency in communication to foster trust and engagement with customers.

Takeaways:

• You can sell without being salesy by focusing on genuine connections.
• Birthday messages should be sincere and not sales pitches.
• Authenticity is key in building relationships with customers.
• Sharing personal stories can help sell products without being pushy.
• Permission-based marketing respects the customer's space and interest.
• Confidence in selling comes from using phrases that feel natural.
• Consistency in communication builds trust with customers.
• Customer testimonials provide valuable third-party validation.
• It's important to be mindful of how you approach potential customers.
• Sales strategies should prioritize the customer's needs and feelings.

Chapters:

00:00 Navigating Sales Without Being Salesy

10:04 The Art of Genuine Connection

19:27 Effective Storytelling in Sales

29:06 Permission-Based Marketing Strategies

39:19 Confidence Building Techniques

48:06 Effective Communication Phrases

49:07 Introduction and Gratitude

49:36 Engagement and Community Building

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Find Lisa on social: Facebook | Instagram | lisaduck.com

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Find Susan on social: Facebook | Instagram | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Watch Susan's Ditch the Chip Clip Video here

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!