In this episode of The Other 99%, Lisa and Susan sit down with returning guest Melissa Thury, founder of Balance in Business with Melissa. Melissa shares her journey from healthcare administration and direct sales to becoming a business coach for women entrepreneurs. She opens up about learning to set boundaries, the importance of saying no, and how systems and intentional time management can create balance in both business and life.

Key Points:

Balance over perfection: Balance doesn’t mean equal time, it means the right time in the right season.

Systems matter: A good website, email marketing, and CRM are stronger growth drivers than social media alone.

Boundaries are non-negotiable: Saying no creates space for what truly matters.

Direct sales reality check: Success requires intentional planning, not just working in “pockets of time.”

Personal values guide business: Filter decisions and opportunities through what actually matters to you, not what’s “supposed” to matter.

Memorial Quotes:

“Balance doesn’t mean equal. It means your work and family get the time they need in that season.” – Melissa Thury,

“Direct sellers need to stop thinking of themselves as hobbyists. You are your own brand and you need a plan.” – Melissa Thury,

“No is an answer all by itself. It’s freeing to say no when you don’t want to, instead of showing up to something you never wanted to be at.” – Melissa Thury

Chapters:

00:00 Introduction to Melissa Thury

03:06 The Importance of Balance for Women Entrepreneurs

05:53 Time Management: A Learnable Skill

06:50 Coaching Process: Discovery and Goal Setting

08:35 Identifying the Ideal Client

09:44 Essential Systems for Business Success

12:56 The Role of Social Media in Client Acquisition

17:15 Continuous Learning and Professional Development

18:45 Managing Family and Business Life

22:03 Upcoming Events and Future Plans

22:59 Empowering Women Through Community Connections

25:01 The Importance of Setting Boundaries

28:19 Navigating Personal Values and Opportunities

33:12 The Unique World of Poker

34:08 Time Management for Direct Sales Success

39:28 The Power of Asking Questions

41:45 Introduction and Gratitude

42:13 Engagement and Community Building

#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast

Find Melissa on Facebook | bbwithmelissa.com

Book a Discovery Call with Melissa

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