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In this solo episode Kaylie gets honest about why classic list‑building tactics – like offering a 10 % discount or lengthy freebies – aren’t working anymore. 

After years of being marketed to, people are tired of collecting PDFs that never get used. 

Kaylie explains that people are now seeking stability and control, and an email list feels like a calm, personal space in the chaos of social media. 

Instead of hoarding information, subscribers want quick wins, interactive experiences, and resources that actually help them solve a problem. 

She shares the four types of lead magnets that work in 2026—quick‑win resources, quizzes/assessments, bite‑sized audio, and tools or templates—and reminds us that people join because it feels right, not just because something is free. 

Kaylie also talks about creating low‑ticket offerings (under \$50) to invite people into your world, and she highlights her email strategy workshop and the Spellweaver Creative Hub membership for those who want deeper support.

If this episode sparks a light‑bulb moment, share it with a fellow creative who’s tired of outdated advice.

Listen now to discover what actually makes someone hit “subscribe,” and support the show by sharing your biggest takeaway. 💌

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Kaylie Edwards - Instagram  - Website - Facebook - Threads

• CraftPath Mobile App Waitlist
• 5 Day FREE Email List Kickstart Challenge

Delores Naskrent - Website & Digital Art School - Instagram - Facebook - Pinterest - Youtube

• Procreate Foundations Course
• Affinity Foundations Course