In this episode of Topline, Sam Jacobs, AJ Bruno, and Asad Zaman explore AI's growing influence on go-to-market strategy, growth, and operations. They break down the difference between AI-first and AI-enabled companies, why some integrate AI seamlessly while others fall behind, and the operational roadblocks leaders face. The conversation covers the rise of AI Ops roles, legal pushback on AI-driven data usage, and how outdated go-to-market strategies are being disrupted. They also discuss why incentive compensation should extend beyond sales teams and why companies that resist AI risk being left behind.

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