In this episode of The Other 99%, Lisa Duck and Susan Larimer dive deep into the world of leads. They discuss the importance of understanding what a lead is, the value of lead magnets, and how to effectively collect and nurture leads through email marketing. The conversation emphasizes the need for automation in lead generation processes and offers practical tips for reconnecting with dormant leads. The hosts share personal experiences and insights on building relationships with leads to foster business growth.

Takeaways: 

• A lead is someone who provides their contact information.
• Lead magnets should offer valuable information to attract leads.
• Email marketing is highly recommended for nurturing leads and growing a business.
• Follow-up systems are essential to prevent leads from going cold.
• Tracking analytics helps understand lead sources and improve strategies.
• Building a personal connection with leads enhances business relationships.

Memorable Quotes:

“These are people who want to hear from me. They gave you their email address.” -Susan Larimer

“You need to have this in your business to grow.” - Lisa Duck

“Your comfort comes first. All messages and conversations are treated with full discretion and respect.” - Susan Larimer

Chapters:

00:00 Understanding Leads and Lead Magnets

07:39 The Importance of Email Marketing

14:42 Collecting and Nurturing Leads

21:01 Automating Your Lead Process

28:26 Re-engaging Cold Leads

#DirectSales #EmailMarketing #BusinessGrowth #TheOther99%Podcast #BusinessLeads

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Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!