The J. Sterling Hughes Show

Easy Interviews to Fine-Tune Your Legal Service (Legal Start-up 2 of 3) with Tony Karls - #98


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Client interviews can revolutionize your law firm.

That's what happened at our firm, Sterling Lawyers. 

In the second part of our 3-part series, I sit down with my partner and co-founder, Tony Karls, to reveal how early client interviews turned our struggling practice into a successful, growing firm.

We talked about:

  • The surprising impact of "Molly," our ideal client mannequin (kinda cringy, actually)
  • How client interviews reshaped our marketing strategy and service approach
  • The unexpected insights we gained about client psychographics and buying behaviors
  • Why longer intake calls became our secret weapon for building trust


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Go to: www.JSterlingHughes.com for tons of Family Law Practice resources.

My purpose is to Empower Family Law Attorneys so they can build a beautiful family law practice and have the practice of their dreams.

I share my family law firm’s secrets, tactics, and strategies of how we have grown from 0 to 25 attorneys and over $15m in revenue in our first ten years.

When I am not podcasting, I am the CEO and Co-Founder of SterlingLawyers.com.

Follow me on: LinkedIn - YouTube - X - Instagram - TikTok

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The J. Sterling Hughes ShowBy Jeff Sterling Hughes

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