The J. Sterling Hughes Show

Easy Interviews to Fine-Tune Your Legal Service (Legal Start-up 2 of 3) with Tony Karls - #98


Listen Later

Send us a text

Client interviews can revolutionize your law firm.

That's what happened at our firm, Sterling Lawyers. 

In the second part of our 3-part series, I sit down with my partner and co-founder, Tony Karls, to reveal how early client interviews turned our struggling practice into a successful, growing firm.

We talked about:

  • The surprising impact of "Molly," our ideal client mannequin (kinda cringy, actually)
  • How client interviews reshaped our marketing strategy and service approach
  • The unexpected insights we gained about client psychographics and buying behaviors
  • Why longer intake calls became our secret weapon for building trust


-------------------------

Go to: www.JSterlingHughes.com for tons of Family Law Practice resources.

My purpose is to Empower Family Law Attorneys so they can build a beautiful family law practice and have the practice of their dreams.

I share my family law firm’s secrets, tactics, and strategies of how we have grown from 0 to 25 attorneys and over $15m in revenue in our first ten years.

When I am not podcasting, I am the CEO and Co-Founder of SterlingLawyers.com.

Follow me on: LinkedIn - YouTube - X - Instagram - TikTok

...more
View all episodesView all episodes
Download on the App Store

The J. Sterling Hughes ShowBy Jeff Sterling Hughes

  • 5
  • 5
  • 5
  • 5
  • 5

5

8 ratings


More shows like The J. Sterling Hughes Show

View all
THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

THE ED MYLETT SHOW

14,032 Listeners

Profit with Law: Profitable Law Firm Growth by Moshe Amsel

Profit with Law: Profitable Law Firm Growth

91 Listeners

Grow Your Law Firm by Ken Hardison

Grow Your Law Firm

55 Listeners

The Game Changing Attorney Podcast with Michael Mogill by Michael Mogill

The Game Changing Attorney Podcast with Michael Mogill

523 Listeners

The Lawyer Millionaire™: The #1 Show for Law Firm Growth & Financial Freedom by Darren Wurz, CFP

The Lawyer Millionaire™: The #1 Show for Law Firm Growth & Financial Freedom

23 Listeners

Great Practice. Great Life. by Atticus by Steve Riley

Great Practice. Great Life. by Atticus

55 Listeners