Future Commerce

“Ecom Now Means Electronic Commodity” (The Homogenization of Experiences)


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The in-Direct to Consumer era
  • Websites are homogenous and lacking inspiration. If you remove the navigation bar, most websites are indistinguishable
  • Shopify’s stock is down 75% from its all-time high. While the tech sector experiences pain and economic concerns loom, many brands will need to invest in experience
  • “What do consumers care about? Fast, cheap, and free. Shopify turned a business buyer, a business operator, into a consumer; they want fast, cheap, and free. No wonder eCom is so uninspired.” — Phillip
Associated Links:
  • Shopify down 75% from high
  • Stay tuned for VISIONS 2022…coming soon!
  • Subscribe to Insiders and Senses to read more of our hot takes! 
  • Listen to our other episodes of Future Commerce
  • Tune into Infinite Shelf Season 2!
  • Check out Decoded, our newest limited series

Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

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Future CommerceBy Phillip Jackson, Brian Lange

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