eCommerce Evolution

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand.

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Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

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Chapters: 

(00:00) Introduction and Jimmy’s Background

(11:42) Early Days of The Normal Brand

(15:51) Working with Family 

(22:09) Expansion Into Retail Stores

(25:03) Benefits of Having Your Own Stores

(32:25) Mistakes Made Along The Way

(34:46) Culture and Core Values

(39:34) Future Plans & Merchandising Strategy 

(42:28) Outro 

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Show Notes: 

Jimmy Sansone (LinkedIn): https://www.linkedin.com/in/jimmy-sansone-aa80b881/ 

The Normal Brand (Website): https://thenormalbrand.com/ 

The Normal Brand (Instagram):https://www.instagram.com/thenormalbrand/ 

Patrick Lencioni (LinkedIn): https://www.linkedin.com/in/patrick-lencioni-orghealth/ 

Working Genius: https://www.workinggenius.com/ 

Hudson Hawk: https://www.hudsonhawk.com/ 

Ryan Holiday: https://ryanholiday.net/ 

Supplement Superstore: https://supplementsuperstores.com/ 

1st Phorm: https://1stphorm.com/ 

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Connect With Brett: 

LinkedIn: https://www.linkedin.com/in/thebrettcurry/ 

YouTube: https://www.youtube.com/@omgcommerce 

Website: https://www.omgcommerce.com/ 

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Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Bryan Porter and more. 

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Other episodes you might enjoy: 

• Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024

• Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better Questions

• Episode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston Rutherford

• Episode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube Ads

• Episode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce.

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Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

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Chapters: 

(00:00) Intro

(01:58) The State of eCommerce

(12:39) Constructing a Healthy P&L

(22:48) Would We Buy This Business? 

(38:38) The Importance of Focusing on Core Customers

(43:29) LVMH: The Ultimate Luxury Company

(48:44) Outro

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Links: 

• Jeremy Horowitz: https://www.linkedin.com/in/jeremyhorowitz1/ 
• Let’s Buy A Biz!: https://www.letsbuyabiz.xyz/ 

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Connect With Brett: 

• LinkedIn: https://www.linkedin.com/in/thebrettcurry/ 
• YouTube: https://www.youtube.com/@omgcommerce 
• Website: https://www.omgcommerce.com/ 

__

Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Bryan Porter and more. 

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Other episodes you might enjoy: 

• Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024

• Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better Questions

• Episode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston Rutherford

• Episode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube Ads

• Episode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends. 

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Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

__

Show Notes: 

(00:00) Introduction 

(07:54) Vertical Video for Sponsored Brand Video

(15:43) Amazon’s Facebook Integration 

(19:27) Prime Video Ads and Sponsored TV

(31:33) Amazon Marketing Cloud (AMC) 

(39:22) AI’s Role In Amazon Advertising 

(42:15) The Importance of Your Feedback

(43:46) Outro 

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Links: 

• Jeff Cohen: https://www.linkedin.com/in/jeffreycohen/ 

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Connect With Brett: 

• LinkedIn: https://www.linkedin.com/in/thebrettcurry/ 
• YouTube: https://www.youtube.com/@omgcommerce 
• Website: https://www.omgcommerce.com/ 

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Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Bryan Porter and more. 

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Other episodes you might enjoy: 

• Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024

• Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better Questions

• Episode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston Rutherford

• Episode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube Ads

• Episode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Brayn Porter (https://www.linkedin.com/in/jbryanporter/) about how to build a brand on Amazon.  

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Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

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Show Notes: 

(00:00) Introduction

(04:11) Simple Modern’s Founding Story

(17:42) Demand Capture and Paid Ads

(24:40) Building A Brand On Amazon

(40:40) Transitioning To a 1P Seller on Amazon

(46:23) Outro

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Links: 

Kyle Fraughton: https://www.linkedin.com/in/jbryanporter/ 

Simple Modern: https://www.simplemodern.com/ 

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Connect With Brett: 

LinkedIn: https://www.linkedin.com/in/thebrettcurry/ 

YouTube: https://www.youtube.com/@omgcommerce 

Website: https://www.omgcommerce.com/ 

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Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, and more. 

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Other episodes you might enjoy: 

Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024

Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better Questions

Episode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston Rutherford

Episode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube Ads

Episode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks about the parallels between parenting and running a business. 

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Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

__

Show Notes: 

(00:00) Introduction 

(03:12) Lesson 1 - Where All Making It Up As We Go

(06:58) Lesson 2 - You’re Never Really Ready

(09:19) Lesson 3 - Listen and Communicate Clearly In Multiple Ways

(12:17) Lesson 4 - Admit When You’re Wrong

(14:39) Lesson 5 - You Might Want A Coach

(19:39) Lesson 6 - Be All In

(22:52) Outro 

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Connect With Brett: 

LinkedIn: https://www.linkedin.com/in/thebrettcurry/ 

YouTube: https://www.youtube.com/@omgcommerce 

Website: https://www.omgcommerce.com/ 

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Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, and more. 

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Other episodes you might enjoy: 

Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024

Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better Questions

Episode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston Rutherford

Episode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube Ads

Episode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Kyle Fraughton (https://www.linkedin.com/in/kylefraughton/) about ambassador programs and the power of UGC.  

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Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

__

Show Notes: 

(00:00) Introduction 

(02:40) Kyle’s Background 

(03:53) Authentic - The Word of the Year

(05:55) Is UGC Dead? 

(10:51) The Digital Age Version of Word of Mouth

(13:32) Strategies To Facilitate Word of Mouth

(15:26) What Does A Good Ambassador Program Do?

(16:16) Influencer Program vs. Ambassador Program

(26:08) How To Set Up An Ambassador Program

(34:50) Ambassadors and Ads

(38:41) More About Get Roster

(43:06) Outro

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Links: 

Kyle Fraughton: https://www.linkedin.com/in/kylefraughton/ 

Roster: https://www.getroster.com/

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Connect With Brett: 

LinkedIn: https://www.linkedin.com/in/thebrettcurry/ 

YouTube: https://www.youtube.com/@omgcommerce 

Website: https://www.omgcommerce.com/ 

__

Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, and more. 

__

Other episodes you might enjoy: 

Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024

Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better Questions

Episode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston Rutherford

Episode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube Ads

Episode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Sean Frank (http://twitter.com/SeanEcom/) about what it takes to win as a DTC brand in 2024. 

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Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

__

Show Notes: 

(00:00) Introduction 

(01:18) The Operators Podcast 

(06:30) Ridge’s Background

(09:38) What To Expect For DTC Brands In 2024

(16:08) What Does It Take To Win In 2024

(25:13) What Channels Is Sean Most Excited For In 2024

(30:15) How To Grow Profitably 

(38:52) Expanding Your Product Line

(43:44) Outro

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Links: 

Sean Frank: http://twitter.com/SeanEcom/ 

Ridge: https://ridge.com/ 

The Operators Podcast: https://podcasts.apple.com/us/podcast/operators/id1684446059

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Connect With Brett: 

LinkedIn: https://www.linkedin.com/in/thebrettcurry/ 

YouTube: https://www.youtube.com/@omgcommerce 

Website: https://www.omgcommerce.com/ 

__

Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, and more. 

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Other episodes you might enjoy: 

• Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024

• Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better Questions

• Episode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston Rutherford

• Episode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube Ads

• Episode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

If Google isn’t within your top 2 channels for new customer acquisition - 2024 should be the year you change that.

In this episode, I interview Matt Slaymaker on the latest and greatest from Google.

Here’s a look at what we cover:

• What are the best brands doing on Google that others aren’t?
• What are the keys to a better, more productive relationship with your agency?
• How has PMax evolved, and how can you fully leverage it?
• What about Demand Gen - Google’s newest campaign type? Spoiler alert: it’s not great... yet. But we see potential. 
• How should we think about AI with Google ads?

So much has changed on Amazon since we started helping sellers on the platform in 2016 (I can’t believe we’ve been in the Amazon game for 8 years).

In this episode, I chat with Trenton Bodenbach, OMG Amazon Strategist. 

We discuss some new potential game-changers on Amazon for 2024, strategy, and who’s winning and who’s not on the platform.

Here’s a quick look at a few of our topics:

1) Vertical Video for Sponsored Brand Video. Sponsored Brand Video is one of our favorite Amazon ad types. It’s usually in the top 2-3 most effective ad types for the brands we work with. Now, it supports vertical video. Likely, you have more vertical video than anything else. Now, you can use it on Amazon. 

2) Shop on Facebook. Amazon controls this for now, but likely there’s more to come. This will allow shoppers on Facebook to buy products directly from Amazon without leaving the Facebook app. 

3) Amazon’s continued growth and dominance and what it means.

4) Amazon storefronts, posts, and other tools for branding. We believe that building your BRAND on Amazon is the ultimate key to success. Not just selling stuff. And Amazon has more tools than ever to help you build your brand. 

I love this episode. 

Not just because my guest, Rabah Rahil, is a super smart dude with an eye for fashion.

I love it because we tackle two of the biggest issues facing brands, agencies, and developers in the DTC space:

• How to think about and utilize AI for better results (especially if you’ve resisted it a bit).
• How to evolve the customer shopping experience to wow customers and drive better conversion rates.

If you’ve been somewhat bearish on AI or maybe just slow to experiment with it, perhaps you need a better framework.

Rabah lays out his framework by comparing AI to oil companies and how oil companies find land, drill for oil, and refine it for profit-producing products. 

It might not be clear right now, but this is a pretty accurate analogy for getting the most from AI.

We also talk about the social dilemmas of using AI in our daily lives. 

For example, if I use AI to write my wife a poem, does that count, or is it cheating? If I use AI to help me craft answers for a job interview, is that a sign I shouldn’t be hired or that I know how to utilize tools? Or does it depend? 

We also talk about a few of his favorite tools:

• Gong(.io): A tool that Fermat now uses to analyze sales performance and run sales meetings. It’s a game changer in taking data from your CRM and delivering actionable insights and talking points. 
• Riverside: The podcast recording tool that now has AI features that are awesome (and getting better all the time). 

Plus, we discuss some AI features masquerading as businesses. These will undoubtedly come crashing back to reality. 

On the customer journey side, we talk about how creating a cohesive experience that’s also customized at scale is the future of the DTC industry.

3 things have to be in alignment:

1. The ad
2. The post-click experience
3. The offer

We talk about when and how this goes wrong and what to do.

And we throw in some fun 80s/90s references. 

Super fun. I hope you enjoy listening as much as I enjoyed recording.