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When stuck in traffic during the morning rush hour, all sorts of thoughts can go through a person’s head. For Ed Hollands, it just happened to be the lightbulb moment he was looking for.

Having dropped his fiancée off at work, the 23-year-old noticed three unwrapped blank trucks stuck at the traffic light – and it got him thinking.

Calculating the sheer amount of exposure the vehicles get daily, Hollands wondered why businesses hadn’t used it as an opportunity to advertise their brand. And so, DrivenMedia was born.

Ed went on Drgaon's Den and his idea became a reality!

Welcome to Stripping Off with Matt Haycox
This isn’t your average business podcast. It’s where real entrepreneurs, celebs, and industry leaders strip back the polished PR, and get brutally honest about the journeys that made them.

Hosted by entrepreneur and investor Matt Haycox, Stripping Off dives into the raw, unfiltered realities behind success: the wins, the fuck-ups, the breakthroughs, and everything in between. No scripts. No sugar-coating. Just real talk from people who’ve lived it.

Whether you’re hustling to scale your business or just love a behind-the-scenes look at how people really make it, this podcast is your front-row seat to the truth behind the triumphs.

Who Is Matt Haycox? - Click for BADASS Trailer