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When stuck in traffic during the morning rush hour, all sorts of thoughts can go through a person’s head. For Ed Hollands, it just happened to be the lightbulb moment he was looking for.

Having dropped his fiancée off at work, the 23-year-old noticed three unwrapped blank trucks stuck at the traffic light – and it got him thinking.

Calculating the sheer amount of exposure the vehicles get daily, Hollands wondered why businesses hadn’t used it as an opportunity to advertise their brand. And so, DrivenMedia was born.

Ed went on Drgaon's Den and his idea became a reality!