On Today's show, we speak to Joshua Church, Co-Founder, of Edge Theory Labs the creators of the world's first portable, iceless ice bath, The Edge Tub. Since launching in 2022, they have quickly become an industry leader and been the go-to ice bath trusted by athletes, pro sports teams, celebrities, and high performers across the NFL, NBA, NHL, MLS, MLB, UFC, and Olympic Games. They are on a mission to provide people with the tools that give them the edge so that they can unlock their maximum human potential. Today you'll learn:

🥶 How Joshua was inspired by a Wim Hof retreat in Iceland.

🥶 How they invited a cold tub can be packed into a backpack and transported in a car.

🥶 How a paddle board inspired the first step