This is a powerful episode with Dan Nugent, an ecommerce entrepreneur with a huge story to tell.

Alongside his wife Sacha, they built their eyewear company from the kitchen table to a €100k a month business.

Post-Covid this came crashing down as online shopping collapsed and shoppers returned to retail stores.

He paused to rebuild the business and has been relentlessly learning from the biggest e-commerce and DTC brands worldwide. Today he shares everything in this episode.

Their unique pivot has seen them rebound and move into performance and recovery eyewear with customers such as Leeds United star, Patrick Bamford.

Dan's tale is one of dogged determination and a willingness to take two steps back to then take 10 steps forward.

Visit their new brand, EverAmbr: https://bit.ly/4annbMr

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