In episode 148 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Haléau Beauty, Eleanor Pendleton.

Eleanor Pendleton knows beauty. She was the youngest Beauty Editor in Australia, taking the title at FAMOUS magazine when she was only 20 years old and has spent the better part of the last two decades in beauty publishing, largely at the helm of her own publication, Gritty Pretty. 

Eleanor is an unbelievable example of a journalist who has been able to not just adapt to but embrace the changing face of the media landscape of whatever we’re calling it, and to this day I really think nobody navigated that change better than Eleanor and her Gritty Pretty team- it was the gloss and the production value of a magazine, but it was digital and, most importantly, it was honest. That in mind, there are very few people I’d trust more than Eleanor to create their own beauty line. 

Haléau Beauty, a skin-first, Australian made cosmetics line, launches today, October 1st, and Eleanor so kindly gave me the exclusive. This is a brand that harnesses, quite literally, two decades worth of insider beauty knowledge and places it in our hands. 

In this conversation, Eleanor shares how she convinced advertisers to buy into Gritty Pretty when she had no product to show them, her advice for anyone wanting to break into the beauty media landscape in 2025, and why she’s chosen to document the entire Haléau launch process via Substack. 

Read more at glowjournal.com

Follow Haléau on Instagram @haleaubeauty

Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected]

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