Much of Wall Street’s focus on electrification has been directed at vehicles, logical given the size of the global auto market, but what about snow blowers, chain saws, light towers and even generators? Gas powered equipment contributes to carbon pollution and generates a significant amount of noise. Many states and municipalities have introduced legislation banning the sale of some new gas powered equipment and in CA a ban is coming. But electrics are increasingly attractive to consumers as well, and penetration rates have room to rise--they’re only around 20% in mowers, for example.  In the commercial equipment rental space, ESG conscious consumers are beginning to demand electric alternatives in their construction projects. US Machinery Analyst Ross Gilardi discusses the electrification of consumer and commercial grade power equipment and impact on the hundred billion+ dollar market.

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