In this Checkout episode, we sit down with Elena Chirich, founder of MiniBoss Business School’s Australian chapter. With experience at global giants like Virgin and Deloitte, Elena brings her corporate expertise into the classroom, helping to shape tomorrow’s entrepreneurs. In this ep, Elena shares how The Culture Map by Erin Meyer is changing her perspective on cross-cultural teamwork, why her wired headset is her ultimate productivity tool, and the sustainability gaps she wishes major retailers like Myer and David Jones would address. Elena also opens up about her biggest challenge: building a team that truly solves customer problems and sees the bigger picture.

Check out our full-length interview with Elena Chirich here:

Ecommerce Leaders of the Future: Elena Chirich’s Formula for Kidpreneurs | #475

This episode was brought to you by:  

Deliver In Person

Shopify Plus

About your guest:

Elena is an education innovator and owner of the Australian branches of the international MiniBoss Business School, where she empowers young entrepreneurs as young as 6 with essential business and life skills. After a successful 20-year career in IT with companies like HP, Virgin and Deloitte, she left the corporate world to champion student-centered, real-life education that builds confidence and a growth mindset in kids. Elena is passionate about supporting the next generation and has opened branches in Brisbane, Melbourne and Sydney, and continues to offer the program online since launching it during COVID.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

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