290 - Let’s talk luxury, artistry, and one-of-a-kind craftsmanship. 

In this episode, I chat with Amy and Tavis Guild about their journey into creating Guild Canvas, why offering high-end art matters, and how photographers can shift their mindset—and their pricing—by focusing on prestige. Warning: You might just throw out all your old samples after this episode.

What to listen for:

• Why Guild Canvas isn’t “just” a canvas—and what truly sets it apart.
• Why offering only one product can actually boost your sales (and confidence).
• How Amy and Tavis went from overwhelmed product menus to simplified, luxury-focused selling.
• The psychology behind prestige pricing—and how to tap into it.
• Why what you show and say determines what you sell.
• Marketing tips for attracting clients who value heirloom artwork.
• The myth of the “part-time photographer” and why profitability still matters.
• How charitable marketing and community engagement can attract your dream clients.
• Real-world sales insights—including how one studio removed all other products and never looked back.
• Tavis’s unique “Prove It” senior model (and why it works).

Whether you're ready to go all in or just want to test the waters with a price anchor, Guild Canvas is the kind of product that can truly shift your business. Simpler. More elevated. And more profitable. Go check them out and let them know I sent you!

Connect with Guild Canvas

• Guild Canvas Club Facebook Group
• Guild Canvas on Instagram
• Guild Canvas Website

More Resources

Master the craft of pet photography at the Hair of the Dog Academy – hairofthedogacademy.com

Stop competing on price, sell without feeling pushy, and reach consistent $2,000+ sales – freedomfocusformula.com

Crack the code to booking more clients inside Elevate – freedomfocusformula.com/elevate

Discover the world of commercial pet photography- hairofthedogacademy.com/commercial

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.