Elevate Your Direct Sales Business with Kelly Northcott

This is the first “date” of the 14 dates you’ll go on with your business. 

Today’s date is a date with your products. Your products are usually the first thing direct sellers fall in love with, and this date will help you keep that love alive or revive it if you need to.

Your products are the connection between you and your customers, and loving them makes it easier to sell them. 

I give you four different ways you can go on this date. You can do all of them or pick and choose the ones that seem like the most fun.

If you can’t do the date right now, schedule a time to do it. When you complete the date, go to the Facebook group and let us know what you did and what you learned.

Have fun with this, and let me know if you have any questions.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

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Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

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This episode gives you an overview of the next podcast series called 14 Days of Loving Your Business.

I used to do this with my team every year. It was fun, and everyone loved it, from the top performer to the hobbyist, because all the activities are things every direct seller can do, no matter what her goals are and where her business is right now.

This is a relationship business, and you’re in a relationship with your business. The more time you spend with it doing the things you love to do, the more you’ll appreciate it. 

Beginning on February 1, I’ll release a short podcast episode that will describe an activity you can do with your business. Think of these as dates. You can spend as much time as you want on each date. 

Invite your team and your friends to participate in this program. Here’s an example of an invitation you might want to use (it’s also in the Facebook group and on my Instagram):

You’re invited to go on fourteen dates with one of the most important relationships in your life. 

Your business. 

When you participate in these dates, you and your business will get to know each other better. You’ll appreciate each other, and you’ll remember why you started this relationship in the first place.

These dates won’t cost you any money, and you can do them from home. You don’t have to worry about what to wear, heck, you don’t even have to take a shower before them. You just have to show up.

Every day beginning on February 1, all the information about each date will be explained in a short episode on the podcast called Elevate Your Direct Sales Business with Kelly Northcott. All you need to do is listen to the episode and do the activity. 

Each activity will only take a few minutes, but you can spend as much time on it as you want.

At the end of the two weeks, when you do all the activities, you’ll have a greater fondness for your business. 

If you’re a leader, this episode also gives you ideas for how to do this program with your team. 

Have fun with this, and let me know if you have any questions.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn  

In this episode, I share the eight Cs of success and explain how to use them. You need all eight as a direct seller if you want to have a successful business.

Curiosity - Treat your business like an experiment and ask yourself questions to determine what’s working and what needs to be tweaked. Listen to this episode with curiosity, and ask yourself how you can apply the content to your business.

Courage - Fear is your biggest obstacle to growth. It takes courage to put yourself out there, leave your comfort zone, and take risks. If you don’t approach your business with courage, you won’t grow. I give you some simple things you can do to increase your courage. 

Content - Consume content that’s right for you and is taught by people who know their stuff and teach in a way that works with your learning style. Apply the content you consume.

Coaching - You can’t train your way through the career plan. Coaching will help you get unstuck, see other options, and apply the content you learn. Coaching will help you move past fear.

Community - A peer-based community will cheer for you and give you unbiased feedback. You’ll make more progress because you’ll all benefit from the collective energy of success.

Consistency - Your business is made up of small actions, and when you consistently perform those actions, they add up to big results. Consistency is a mindset. Coaching, content, and community will help you be consistent.

Commitment - You have to commit to yourself and your success because no one cares about your business or your success as much as you do. Whether you’re working your business full-time or in the nooks and crannies, commitment is important.

Cool - Be cool. Know that your success is inevitable. Everything is happening for you. Focus on what’s going right rather than what’s not going the way you hoped. 

Incorporate all eight Cs. When things don’t go your way, get curious. Increase your comfort zone and get used to facing challenges by being courageous. Lean into content to increase your skills and confidence. Get coaching to reframe situations and discover solutions. Be part of a community of other people who are using the eight Cs so that you benefit from the collective energy of success. Commit to doing all of these things consistently, and of course, do everything by being cool. 

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn  

In this episode, I tell you why you want a word of the year, how to choose it, and how to use it.

I choose a new word each year, and I use it as a guide to help me make decisions.

Last year, I chose the word fun, and it was a good choice, but it wasn’t the best choice. I chose fun because I wanted 2023 to be the opposite of 2022, and fun was definitely missing from my 2022. 

At the beginning of the year, I was intentional about my word, and it helped me leave my comfort zone, and because I focused on it, I recognized fun opportunities I might have missed.

But as the year progressed, I became less intentional about it, and I started saying no to things because I didn’t want to spend the time or money doing them, or I didn’t want to have to change my clothes or put on makeup. I even passed up on an opportunity to meet Mark Walburg because I didn’t feel like going by myself to where he was promoting his tequila in the middle of the work day. 

Then, I describe the event that caused me to realize that I was ignoring my word and how this realization caused me to adopt two new words so that I was able to fully live into fun the last several weeks of the year.

I share my word for 2024, along with several examples of how I’ve been living into it so far, and I wrap up by giving you suggestions and tips for your word of the year.

I’d love to hear what your word is and how you plan to use it. Send me a DM or post in the Facebook group.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn  

Get your notepad out for this episode because my friend Ginny shares a ton of wisdom from her 23 years of experience in direct sales as a top producer and leader in the field and now as the Director of Sales for a brand-new company called Kollectin.

Ginny joined the direct sales industry right out of college, and she quickly became a top seller and built a top-producing team, but her journey hasn’t been all rainbows and roses. She’s had companies close and change comp. plans like I talked about in last week’s episode, but she stays in this industry because she believes in it.

This industry has changed her life and the lives of her family, and she’s seen it change countless other women’s lives, too.

On this episode, you’ll hear:

• The piece of advice that her first upline gave her that changed the trajectory of her business and that she’s followed all throughout her career.
• How Ginny pulled herself out of slumps.
• The most important and immediate steps that someone should take to start or restart her business. 
• The one thing that all direct sellers should do to be successful no matter how they build a business.

Ginny also unveils an exciting new direct sales model that a new company, Kollectin, has created.

Kollectin is a vibrant affiliate/social-selling community of fashion enthusiasts, trendsetters, and style seekers.⁣ 

Kollectin’s mission is to make 

• fashion accessible through their Get Styled Boxes (the perfect try-before-you-buy box)
• make fashion sustainable by partnering with brands that believe in slow fashion and recycling.
• make doing business simple, fun, and rewarding. 

Ginny is the Director of Sales for Kollectin, and every decision she makes, from the clothing they carry to the details of the comp. plan has to fit perfectly with Kollectin’s mission.

Kollectin’s business model is unique in that it is an affiliate program, but it also rewards team building. It can be the side gig to your side gig, or it can be a lucrative main gig. 

(At the time of this recording, Kollectin is in pre-launch, and its official launch date is January 10, 2024. I am not a stylist or affiliate.)

RESOURCES:

Connect with Ginny to get more information about this revolutionary new company.

Ginny Egland-Lyke - Instagram: @liveloveginny FB: Ginny Egland-Lyke 

Download the Kollectin App in your app store, and use Ginny’s invite code: ginny.lyke

Email Ginny for the recording of the pre-launch opportunity call @ [email protected] 

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn  

The good news is that it doesn’t happen often. The bad news is that when it does happen, you usually don’t get a warning.

Don’t skip this episode because when a company closes, terminates your agreement, or changes its comp plan, there’s usually no warning. The change happens immediately.

If this ever happens to you, it can be overwhelming, scary, and devastating, but this episode will help you set yourself up for success and help you make quick and thoughtful decisions if you’re ever in this situation.

Plus, it will help you know how to approach direct sellers who are in this situation without feeling like you’re the ambulance chaser of direct sales. 

In this episode:

• I compare the pros and cons of an affiliate model vs. a direct sales model because some companies recently switched to an affiliate model.
• You’ll get a list of things you can do right now so that if your company ever closes or makes a change you don’t want to be a part of, you can transition to something else easily and quickly. 
• I give you questions to ask yourself so that you can choose the right opportunity and the right upline for you if you decide to make a move.
• You’ll learn how to share the news and your decision with your team and your customers. 
• You’ll know how to confidently and compassionately approach direct sellers who are impacted by a company change.
• You’ll get techniques to turn off the noise and deal with the spammy direct sellers who try to recruit you. 
• You’ll get a system and strategy to help new team members transition to your team so that they can get started quickly and successfully.
• You’ll know the first steps to starting your new business.

Your success is inevitable, and everything is always working out for you. When you’re blindsided, it might not feel that way, but this episode will help you make a smooth transition and look at the situation from a different perspective. 

Click here to sign up for the free LEAP TO SUCCESS WORKSHOP.

RESOURCES:

Free LEAP TO SUCCESS WORKSHOP: https://www.kellynorthcott.com/bestyear

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn

In this episode, I explain my 3-part system that I created for direct sellers so that you achieve your goals.

The first step is to create a vision for what you want, not only for your business but also for your life. Your business should fit into your life and be a vehicle to live the life you desire. 

The second step is to set a goal that aligns with your vision. Some people make the mistake of thinking that their vision is their goal, and as a result, they lose momentum between goals. 

Your goal is a milestone within your vision. Your vision is limitless because it’s constantly changing and evolving. As you get closer to your goal, your vision will grow because you’ll see more and more possibilities. 

The third step is making a plan that aligns with your goal and vision. The mistakes that a lot of direct sellers make are that they use the same plan over and over again or they use a cookie-cutter plan that someone else created. 

Your plan needs to be individualized for you because your vision is unique to you.
 
Following a plan that someone else creates might get you to your goal, but it might hinder your vision from becoming a reality.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn  

If you’re like most direct sellers, you’ve been taught to set SMART goals, and you might even be thinking about setting the same SMART goal for next year that you worked on this year. 

In this episode, I explain why that’s a mistake and what to do instead. 

Setting the same goal isn’t the worst thing you can do. The bigger problem is pressing repeat on your plan to achieve your goal. 

Too many direct sellers set the same goal and implement the same plan to reach it, and then they’re disappointed that they didn’t get the results they wanted. And this is one of the problems with a SMART goal. It doesn’t come with a plan. 

If you want different results, use a different goal-setting system, and in this episode, I walk you through the goal-achieving system I created for direct sellers. 

When you use this system, you won’t settle for an achievable goal, and because you’ll also be creating a plan to reach it, you’ll have the confidence to aim higher than you did in the past. 

Goals should be big enough that they change you. Achieving the goal isn’t the goal; becoming the person who achieves the goal is.

Your business should fit into your life. It should align with the vision you have for your life, and SMART goals don’t do that. 

If your goal isn’t big enough to change you or isn't aligned with your vision, you’ll work your business without a focus or a purpose. You’ll be distracted by shiny objects and the latest tactics. 

When things get hard, and they will get hard no matter what your mindset is because you’ll have to do some things that are new and out of your comfort zone, you’ll give up or resize your goal to fit the achievable vision you’re willing to settle for.

Set yourself up for success by setting the right goal the right way. 

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn  

The strategies direct sellers use to build their businesses have changed over the years, especially with technology and social media, but the principles haven’t.

This is a relationship business, and the most successful direct sellers are the ones who are building relationships.

Social media is great, and it allows you to meet more people. You should use it, but most direct sellers aren’t using it correctly. Instead of sharing their stories and experiences, they copy and paste features and benefits.

Instead of greeting people as they come into their group or their parties, they’re waiting for customers to engage with their posts.

If you were building a business without using social media, like we had to back in the old days, you’d be greeting all of your guests as they came to the party. You’d share stories and your experiences using the products by using your own words. You wouldn’t read someone else’s script. 

When you use in-person strategies for your online business, you’ll be much more successful.

Very few direct sellers have enough of a social media presence to build a successful business just by using social media. Those who established a large presence did it by putting themselves out there and creating original content.

This episode gives you actionable steps you can take to create more connections and build stronger relationships with your customers and followers. When you take these steps, you’ll feel empowered and more in control of your business.

I know it’s uncomfortable to put yourself out there, but I think it’s more uncomfortable to stay stuck and not reach your goals, and this is one of the reasons why I created a new program called Energize.

Click here to learn more about it.

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn  

Welcome to the final episode of our series Wrapping Up This Year While Building Momentum for Next Year, where we dive into how you and your team can set the stage for a powerful start to the New Year. 

Today’s topic was inspired by a question I got on a recent coaching call. The question was, "How can we help our teams understand that what they do now impacts their results 30 - 60 days from now?"

Understanding the sales cycle is crucial, especially for leaders and aspiring leaders. In this episode, I give you two simple ways to look at sales cycles so you can understand why your results fluctuate and how to make them more consistent. 

The point of these exercises is to know what you need to do to keep the ball rolling while on a break so that you’re not starting from scratch when you get back to your business. 

I want you to take a break from your business over the holidays, but that doesn’t mean you’ll completely check out of it. You can if you want to, as long as you create a plan for your first week back before you go on break.

If you want to work during the holidays, I give you some activities you can do to set yourself up for success and make it easier to jumpstart your business in January. 

I also give you an outline of things to think about while you’re on break so that you can create a plan to make the shifts you need to make so that your team and business look how you want them to look by this time next year. 

Plus, I give you an outline of a planning conversation you can have with your leaders and aspiring leaders to help them create their plans for success. 

If you want to make the most of your break and go into the new year feeling refreshed and ready to go, planning is key. 

RESOURCES:

Instagram: https://www.instagram.com/kellydnorthcott

Get your questions answered on the podcast: ask them by filling out this form

Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops 

Learn more about my programs: https://www.kellynorthcott.com/learn