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Can strategic communication truly elevate a nonprofit's mission, or are there obstacles it simply can't overcome?  Joins us to unravel the complexities of communication in the nonprofit sector with Olga Woltman, founder of Lemon Skies. From the necessity of aligning messaging with organizational goals to the challenge of engaging donors without a clear mission, we navigate the nuances of effective communication strategies. Together, we examine the essential components of a holistic communication plan and emphasize the importance of understanding audience needs to tailor messages for maximum impact. In our exploration of communication channels, social media platforms like TikTok come under scrutiny. Beyond the hype and economic influence, is TikTok truly valuable for nonprofit communication? We discuss the merits of owning your audience through reliable means like email and the difficulties of transitioning between platforms.

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