Hello, sunshine!! ☀️This week we are joined by the lovely Grace Torres! Grace is a highly successful wedding photographer based in Florida. Her work has been featured in prestigious publications such as Vogue, CNBC, and Brides. With her strategic approach to pricing, she could scale her business from $40k to $177k in just one year.

 

Graces shares her journey to scaling her business and charging premium prices. Grace shares her insights on how she strategically raised her prices and the importance of a high-touch client experience. She emphasizes the need for clear brand messaging, understanding your ideal client, and creating demand for your services through effective marketing. Grace also discusses her approach to structuring pricing and the benefits of offering custom collections. Overall, the episode is jam-packed with valuable advice for photographers looking to elevate their brand and charge higher prices.

 

In this episode, you will learn:

• Ways to shift your brand messaging to communicate high-end, high-touch, and quality experiences.

• Ways to understand your ideal client's needs and problems to tailor your branding and services accordingly.

• Demand is crucial for raising prices, so invest in marketing to increase demand for your services.

 

Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!

Leave a review for a chance to be entered into this month’s giveaway!

 

Connect with Grace HERE ✨

 

🌻Timestamps🌻

 

0:00 Introduction to the episode and guest, Grace Torres

2:00 Approaching pricing as a luxury photographer

6:00 Marketing strategies and the role of Instagram and TikTok

10:00 Inquiries with lower budgets

12:00 Scaling and the importance of evaluating and adapting

14:00 Organizing and allocating funds in the business

16:00 The role of marketing and trying new strategies

18:00 Advice for scaling and growing as a photographer