
Sign up to save your podcasts
Or
Elizabeth Holmes deceived the world. By lying repeatedly over her 15-year career, she raised $1 billion in funding and became the world's youngest self-made female billionaire.
In this episode, I explain why people believed her (spoiler: it's due to behavioural science).
My Halo Effect experiment: https://imgur.com/oV4REzq
Harvard Labour Illusion study: http://bit.ly/41TWo73
Labour illusion on Theranos.com: https://i.im.ge/2023/03/09/7fUfZp.Theranos-one.png
Watching-eyes effect on Theranos.com https://im.ge/i/7f0sY8
Theranos sign outside their office: https://im.ge/i/7fjLHy
Elizabeth’s fake voice?: https://youtu.be/PjnsYz-xdOI
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Take my marketing course: https://science-of-marketing.teachable.com/
4.7
164164 ratings
Elizabeth Holmes deceived the world. By lying repeatedly over her 15-year career, she raised $1 billion in funding and became the world's youngest self-made female billionaire.
In this episode, I explain why people believed her (spoiler: it's due to behavioural science).
My Halo Effect experiment: https://imgur.com/oV4REzq
Harvard Labour Illusion study: http://bit.ly/41TWo73
Labour illusion on Theranos.com: https://i.im.ge/2023/03/09/7fUfZp.Theranos-one.png
Watching-eyes effect on Theranos.com https://im.ge/i/7f0sY8
Theranos sign outside their office: https://im.ge/i/7fjLHy
Elizabeth’s fake voice?: https://youtu.be/PjnsYz-xdOI
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Take my marketing course: https://science-of-marketing.teachable.com/
115 Listeners
1,448 Listeners
748 Listeners
1,925 Listeners
1,260 Listeners
7,165 Listeners
2,624 Listeners
36 Listeners
42 Listeners
457 Listeners
292 Listeners
201 Listeners
352 Listeners
61 Listeners
87 Listeners