In episode sixteen of the Glow Journal podcast, host Gemma Watts sits down with Elle Ferguson, entrepreneur, influencer and founder of Elle Effect. 

Elle Ferguson is, quite literally, the original Aussie blogger. Her look has become something of a signature- long, tonged blonde hair, denim cutoffs and perpetually bronzed limbs. Having studied visual merchandising, interior design and architecture, Elle spent upwards of six years as National Womenswear Visual Merchandising Manager for General Pants, during which she became aware of that very signature- then dubbed the Wow Factor, now known as the Elle Effect. 

Elle is the master of the personal brand. From humble digital beginnings taking outfits photos in front of a roller door, it didn’t take long for Elle’s signature style to reach international recognition, capturing the attention of the Kardashians along the way. It was then that Elle started thinking about turning that personal brand into a a tactile one- and so, Elle Effect was born, a tanning mousse designed to replicate the golden glow that made up a third of that now iconic combo- blonde hair, denim cut offs, and tanned skin. 

In this conversation, Elle talks influencers moving into product development, what lead Elle to leave long-running blog They All Hate us to focus on a solo venture, the time she thought she was being catfished by Jen Atkin and why her first interview with General Pants took place through a shop window. 

You can read this interview now at: glowjournal.com/interview-elle-ferguson

Follow Elle on Instagram at @elle_ferguson

Follow Elle Effect on Instagram at @elleeffect

Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at [email protected]

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