Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Y’ALL, I’M 40! Woah, what a milestone! 

This week’s episode is a bit different for a variety of reasons, but the biggest one you need to know is that I recorded this episode on the day it went live, which is NOT my normal recording schedule.

(Usually I'm a 4 weeks in advance, kinda girl.) 

Why? 

Because I finally granted myself permission to not create the best podcast episode I’ve ever recorded. 

Instead, I challenged myself to record this episode in one take with minimal notes. 

In this episode, I reflect on turning 40, what that means for my business, what I’d do differently if I could start my business again, and why I don’t believe in mistakes.

RESOURCES:

Check out the blog post that goes along with this episode for additional resources

Snag a seat in the Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep!

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Welcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast! I this episode, I’m answering questions submitted by our Funnel of the Month Club members.

The first series of questions were submitted by Tina Lopez. Tina helps online entrepreneurs scale their content, traffic, and income in 5 minutes per week through her newsletter. You can join it here.

Tina has a variety of questions that stem around funnel details. In my answer we dig into the data, statistics, averages, and ways to increase conversion rates. 

The second question was submitted by Jennifer Needham, also known as the Party Teacher. Jennifer helps you to DIY the party of your dreams! You can learn more about Jennifer and her business here.

Jennifer has a question about what to do with unengaged folks on her email list. In my response, I give her a few options, and let her decide what feels best for her business. 

RESOURCES:

Check out the blog post that goes along with this episode for additional resources

Check out episode 389 that Allison mentions in the episode about reverse engineering your goals here

Join the Funnel of the Month Club! 

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Linda Perry is a mindset coach and business strategist who works with individuals, business owners, and their teams to become more self-driven and move toward 7-figure success.

So many people get stuck on a plateau and don’t know how to move forward! Linda uses a mindset-first approach to support individuals and their teams to tap into their core motivations and strengths, and frees them from their blocks so they can soar past 7-figures.

She is also a recovering attorney and copywriter and uses her skills of persuasion to show business owners how to make the impact they desire. Linda works with clients through private coaching, group courses and workshops. She is also the lead business instructor at Levin Life Coach Academy where she teaches new coaches how to build a thriving coaching practice.

TAKEAWAYS:

• Look at your decisions. For example, did you decide to take a client because of money? You might be afraid that there will not be another client next, so you might miss red flags and rationalize your decision. 
• Separate fact from fiction. Fear is often wrapped in a story from something in the past that is what ifs and shoulds. 
• Reduce resistance. The truth is we stick to what we fear the most. Accept where you are and surrender one thing. We tend to expect the worst, and we all have a negative bias. We are wired to think of the worst-case scenario, but what is equally possible is that something great is waiting for us around the corner.

RESOURCES:

Visit the blog post that goes along with this episode for more resources

Follow Linda on LinkedIn

Hang out with Linda on Instagram

Visit Linda on her website

Snag a seat in the Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…while you live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

I have had an online business for about 10 years now and have been in many virtual mentoring groups. I recently wanted some more in-person connections and decided to join a local group. I thought that joining a more local group would be worlds different from my online business, but what I found was that the conversations were exactly the same, and the really interesting part was that I was getting to see the same problem(s) from new perspectives. 

Talking to other business owners confirmed how I have been feeling about business. No matter what industry, model, or location you have, there are universal truths in our businesses. So, no matter what type of business you run, there are some universal business truths that every business owner should understand, know, and embrace. 

TAKEAWAYS:

• The problem you’re experiencing right now is not unique. Someone before you has had this exact same pain point. Because your problem isn’t unique, there is a solution. You have to be willing to do the work to find and implement the solution. 
• There is a difference between facts and feelings. If you only operate off feelings, you’ll never get anywhere. Look at things from a numbers perspective and make a plan. What do you need to do to create change? Look at the data and then you will develop a plan when you have facts. 
• Sometimes your business is literally nothing more than a numbers game. This is a simple, logical way to look at your business.  More sales come through with bigger numbers. The more leads you have, the bigger your email lists, the more you will sell your thing. The more you have, the bigger ROI you will see. 

RESOURCES:

Check out the blog post that goes along with this episode for additional resources

Listen to episode 389 about reverse engineering your goals here

Snag a seat in the Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep!

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

This topic of reverse engineering goals has come up repeatedly in my business and with my clients lately, so I figured we should do a podcast episode on the topic! 

Reverse engineering makes your business into nothing more than a numbers game. It pairs your number with the singular activity that produces the results to move you closer to your goal faster.

I love reverse engineering because it removes emotion from the process and breaks it down into very simple, clear numbers with very simple, clear actions.

TAKEAWAYS:

• Start with the end in mind. What is your end goal? Once you are clear on that, work backward on the steps to get there.
• What are you already doing that gets you results? Sometimes it’s as simple as making adjustments or doing more of what you are already doing. 
• If it’s hard, you won’t do it. Resistance creeps in when there are too many steps or it’s too complicated. 

RESOURCES:

Check out the blog post that goes along with this episode for additional resources

Snag a seat in the Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep!

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Sage Polaris has written high converting copy for more than 525+ clients earning them millions of dollars. She helps personal brands and service providers sell more of their service or offer with the words on their website.

Her emails and sales pages are responsible for generating as much as 7 figures in a single launch. She has worked with Chalene Johnson, Chrisette Michele, Rick Mulready, and Lynne Twist. Basically, she makes money for the “internet famous” people we all look up to.

And in turn, has been an international speaker in exclusive private Masterminds. She can SHOW your audience how to go from storytelling to story selling. This is what truly makes a brand legendary.

TAKEAWAYS:

• Take small steps and look at a wider scope. Start small. Can you take off a half day? Can you take off one day a week? If you are needing more time off, look ahead on your calendar as to when you want or will need time off. Looking ahead and planning ahead will actually give you the time off you need.
• To take time off does take work. Sage mentions that in order for her to take a week off, she has to work hard the week before to ensure everything is done so she can take that time off. Sage also has more time for self care when she looks ahead and schedules time she needs to work versus time she can take off.
• Ask yourself if your work is bringing you joy. If your work is not bringing you joy, what needs to change? Go back to the small step and wider scope. What small step can you take in your business? And how can you look at things with a wider scope? 

RESOURCES:

Visit the blog post that goes along with this episode for more resources

Snag Sage’s Triple Your Open Rate Email Template

Hang out with Sage on Instagram

Get a template of Allison's email that was directly responsible for selling over $80,000 worth of digital products, courses, and memberships in 2023

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

One of the best ways to get an idea of what your audience needs is to ask! When it comes to market research, you have to know what you’re getting into. Know who you are asking and what you’re asking. Market research will give you great insight into many parts of your business, but it's important to be intentional in your market research so that it's actually helpful.

So how do you do this in a way that is helpful to your business? This episode of the 6-Figure Secrets Podcast is all about how to make sure the market research you are doing is effective and productive. 

TAKEAWAYS:

• Know who you are talking to. More likely, if you survey people who only consume your free stuff versus people who are members or purchase your offers, you won’t get effective feedback. Survey your paying clients often. They are your absolute ideal clients and they will help you shape your offer(s), next move(s), and content. 
• Protect your mind. When you do market research, you will get negative feedback and people who don’t like your ideas. Come into market research in a place of disconnect. Look at market research when you’re in a good space. If you can’t do it,  hire someone to do it for you.
• Don’t talk about the money, yet. If you ever ask your audience for feedback on how much you should charge for an offer or program, they will always suggest low. What I have found with the pricing of my different offers, is the people who pay more, show up more. 

RESOURCES:

Check out the blog post that goes along with this episode for additional resources

Snag a seat in the Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep!

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Jackie Ellis is a Digital Marketing Strategist who helps busy online entrepreneurs grow profitable, joyful businesses through killer copywriting and marketing. As the owner of an all-mom digital marketing agency, she’s committed to helping female entrepreneurs get seen (and make more money) online.

Jackie has been featured on The Art of Paid Traffic with Rick Mulready, the Book Your Dream Clients Podcast, The Unstoppable Show, and Forbes. Her favorite topics are Facebook Ads, systems for service providers, and copywriting.

Her mission is to help you make marketing easier so you can spend more time doing the things you love in your business. Jackie loves salted caramel (anything), traveling, fitness, weekend trips with the family, and country music. She lives in Washington with her husband, two daughters, and two of the sweetest little pups ever.

TAKEAWAYS:

• Know what you want your life and business to look like. Jackie uses a great analogy about how she thought business was like a puzzle and she just had to find the missing piece. But really it’s more like a rubix cube. It’s always evolving and changing.
• Have systems and trainings in place. Jackie likes to have systems in place that help her business run without constantly needing her. She also has a team that helps, but even her team has systems and trainings set up so anyone could come in and know exactly what needs to be done to keep the business running.
• Set boundaries in your business. If you have business hours, don’t answer people outside of those hours. Jackie first thought she couldn’t grow her business without going outside these types of boundaries, but then realized she couldn’t grow unless she set boundaries. 

RESOURCES:

Visit the blog post that goes along with this episode for more resources

Hang out with Jackie over on Instagram

Listen to Jackie’s podcast, So Worth It

Snag a seat in the Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep!

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Welcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast!

Today, I’m sharing a question submitted by one of our Funnel of the Month Club members, Tracy Hoth.

Tracy has a program called the ​Organized Coach Academy and she helps entrepreneurs develop organizational skills by helping them establish their business foundations.

Tracy has had her funnel running for two weeks now and is curious to know what her next steps are to optimize it for sales.

Tracy asked: 

1. What is your thought process when analyzing an email pitch sequence to try to improve it?
2. What are practical things you've done that have improved your emails?

In this episode, I’ll share 5 things that I want Tracy to look at in her email funnel to help her start seeing those sales rolling in on autopilot! 

RESOURCES:

Check out the blog post that goes along with this episode for additional resources

Join the Funnel of the Month Club! 

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Linda Sidhu is a lead generation strategist, magic matchmaker, and expert in creating compelling personality quizzes that attract numerous new subscribers. Leveraging her experience in pharmaceutical sales, she translated her success in face-to-face interactions into a highly effective personality quiz framework.  

Recognized by Forbes, her insights shine on notable platforms like Cubicle to CEO and The Systems Saved Me Podcast, enhancing business growth through personalized strategies. 

Linda's passion for list-building, community growth, and meaningful connections propels entrepreneurial success for all those in her orbit.

TAKEAWAYS:

• Know your audience to know who to collaborate with. If you know who your ideal client is, you can find others who have a similar audience but who are doing something different.
• Focus on long-term relationships versus short-term relationships. For example, if you are thinking about interviewing on a podcast, think beyond how that interview will benefit the audience and how establishing that connection with the podcast host can be a long-term relationship in and outside of business.
• Ask yourself how people can experience you. There are three ways: clients, mentors, and peers. 

RESOURCES:

Visit the blog post that goes along with this episode for more resources

Join Linda’s Facebook Group, Super Connected

Take Linda's quiz, What's your Visibility It Factor?

Hang out with Linda on Instagram

Snag a seat in the Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep!

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot